branding Flashcards
1
Q
What does branding involve?
A
Giving a product a name, sign, symbol or logo- things that allow consumers to recognise the product
2
Q
What are the pros to branding?
A
- added value
- charge premium prices
- reduces PED
3
Q
What are three ways of branding?
A
Advertising
sponsorship
social media
4
Q
What is emotional branding?
A
Building of brands by appealing directly to a consumers emotional state
5
Q
Pros of emotional branding:
A
-allows brand to build trust and loyalty
-creates emotional connection
-competitive advantage
6
Q
Cons of emotional branding:
A
-wrong implication of it can result in negative brand image
-may need to invest time and resources into market research
