Distribution Flashcards
1
Q
What is distribution?
A
Process of getting the right product or service to the consumer in the right place
2
Q
What is a four stage distribution channel?
A
Manufacture- wholesaler- retailer- consumer
eg- toilet paper
3
Q
What is a three stage distribution channel?
A
manufacturer- retailer-consumer
for higher value items
4
Q
What is a two stage distribution?
A
Manufacturer- consumer
online stuff, holidays
5
Q
What is a wholesaler?
A
A business that buys goods from manufacturers and sells them in smaller quantities to retailers
