Market research Definitions Flashcards
1
Q
Market analysis
A
a research report usually published by a market research company
2
Q
Primary market research
A
the process of gathering information directly from consumers in the target market
3
Q
Secondary market research
A
the process of using existing data(that has already been compiled by others) to learn more about a market
4
Q
Quantitative data
A
information that can be counted and has a numerical value
5
Q
Qualitative data
A
non-numerical data that describes qualities and characteristics
6
Q
Focus group
A
an interview conducted with a small group of individuals(i.e. a group interview)
