Margret Calvert Flashcards
Who is Margaret Calvert?
A British graphic designer who developed the Transport Font and many of the standard pictograms used on UK road signs
What was Margaret Calvert’s main contribution to design?
She helped create a clear and effective road signage system for the UK by designing both lettering (Transport font) and pictograms that improved readability and communication
What is the Transport font?
A typeface designed for UK road designs, developed by Margaret Calvert to improve readability, especially at high speeds
How did Margaret Calvert improve the readability of road signs?
She introduces a mix of upper and lowercase letters instead of all capital letters, as testing showed this improve readability
What design style is associated with Margaret Calvert?
Modernistic graphic design
What are some key pictograms Margaret Calvert designed?
- The “Children Crossing” sign ( inspired by her childhood
- Various road and motorway signs that use simplified human and object silhouettes
Why are Calvert’s pictograms effective?
The use stylized silhouettes that are instantly recognisable, allowing quick communication with motorists
Who did Margaret Calvert work with on UK road signage?
Jock Kinneir, her collaborator in designing the Transport font and signage system
