Macro Perspective of Tourism and Hospitality (THM105) Flashcards
They strongly affect each other’s industries
Tourism and Hospitality
A complicated interconnection of parts and components.
Network
Components of the Hospitality Industry
Food and Beverage Component, Lodging Component
Subcomponents of Food and Beverages
Catering & Banquet, F&B Services with other businesses, Restaurants separate from other businesses, Beverage establishments, Institutions, Club
Business of providing food service at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, filming site, or event venue
Catering
The meal tends to serve a purpose such as a charitable gathering, or any celebration, frequently involve either preceding or following speeches in honor of the topic or guest of honor.
Banquet
Refers to the process of preparing, presenting, and serving of food and beverages to customers in the premises or as part of a particular business.
F&B Services with other businesses
The process of preparing, presenting, and serving of food and beverages to customers in their own location and not as a part of another business
Restaurants separate from other businesses
Specialized in the preparation and/or serving of refreshments
Beverage establishments
An organization, establishment, foundation, or any devoted to the promotion of a particular cause or program, especially one of a public, educational, or charitable character.
Institutions
Refer to places of entertainment with food and beverage served
Club
It provides guest A place to sleep,
Entertainment Facilities,
Recreational Facilities,
Opinion to choose types to fit your budget
Lodging Component
Subcomponents of Lodging Component
Clubs, Institutions, Hotels/Motels, Resorts, Convention Hotels
Refer to places of entertainment within the lodging establishment
Clubs
Organizations that attend to lodging needs of those who are away from home
Institutions
An establishment that provides lodging and usually meals, entertainment, and various personal services for its guests
Hotels
An establishment which provides lodging and parking and in which the rooms are usually accessible from an outdoor parking area
Motels
A self-contained commercial establishment that tries to provide most of a vacationer’s wants, such as food, drink, lodging, sports, entertainment, and shopping, on the premises
Resorts
Hotels designed for and caters to trade shows and corporate events with adequate conference and display facilities.
Convention Hotels
Components of the Tourism Industry
Travel Related Services Component, Transportation Component, Recreation and Entertainment Component
These refer to businesses that provide primary services to travelers
Travel Related Services Component
These include the services of the travel agencies and tour operators
Travel Related Services Component
Subcomponents of the Travel Related Services Component
Travel Agents, Tour Operators
Hold the role of selling and administering packages from various tour operators to their personal clients based on what they’re looking for and what package suits each client best.
Travel Agents
Responsible for operating and providing your vacation through the contracting, booking, and packaging together of the various components of your tour such as your hotel, transportation, meals, guides, optional tours, and sometimes flight.
Tour Operators
The main purpose of transportation is to make it possible for people to go from one place to another.
Transportation Component
Subcomponents of the Transportation Component
Airline, Maritime, Ground Transportation
Provides air transport services for of traveling passengers and freight.
Airline
Is the transport of people (passengers) or goods (cargo) via waterways
Maritime
May include trains such as mass rapid transits (MRT) and road vehicles (taxi, tour buses) used by visitors to get around the destination
Ground Transportation
Is an activity of leisure, leisure being discretionary time
Recreation
Is often done for enjoyment, amusement, or pleasure and are considered to be “fun”
Recreation and Entertainment Component
Is a form of activity that holds the attention and interest of an audience or gives pleasure and delight.
Entertainment
Originated from the traditional duties of a host to entertain and attend to the needs of his guests
Entertainment
All sub-components are composed of ___ businesses.
Independent
In other industries, the goods are shipped from another country and ultimately brought to the consumer by the wholesalers and retailers
The product is not brought to the consumer; rather, the tourist has to travel and go to the product to consume it.
Tourism products do not exhaust the country’s natural resources
The products of tourism and hospitality are not used up.
It requires more manpower than other industries
Tourism and hospitality is a labor-intensive industry.
The industry is primarily concerned with people
Tourism and hospitality are people-oriented
It is dependent on many and varied activities that are separate and interdependent
ourism and hospitality is a multidimensional phenomenon
Depends on the season, and time of the year
The tourism and hospitality industry is seasonal
The industry is characterized by the changing ideas and attitudes of its customers and therefore must be prepared to adjust to these changes
The industry is dynamic
Tourism contributes towards complete growth and development of a country: one, by bringing numerous economic value & benefits; and, second, by helping build the country’s brand value, image & identity.
Importance of the Tourism and Hospitality Industry
Importance of the Tourism and Hospitality Industry
Contribution to the balance of payments, Dispersion of Development, Effect on General Economic Development, Employment Opportunities, Social Benefits, Cultural Enrichment, Educational Significance, A vital for peace
Tourism and hospitality can help correct the balance of payments and deficits of many countries by earning the much-needed foreign currency in the international trade
Contribution to the balance of payments
International tourism and hospitality is the best means to spread wealth among countries
Dispersion of Development
It bridges the economics gap between the rich and poor nations
Dispersion of Development
Because of the industry’s multi-dimensional phenomenon characteristics, expenditures of tourists have beneficial effects on all economic sectors and can lead to the development of different industries
Effect on General Economic Development
Tourism and hospitality is a source of employment
Employment Opportunities
It can have a significant effect on countries with surplus labor like the Philippines
Employment Opportunities
Social exchange takes place when tourists come in contact with the inhabitants of the places they visit
Social Benefits
This contact effects the social structure and way of life of local residents
Social Benefits
Tourism and hospitality emphasizes a sharing and appreciation of cultures
Cultural Enrichment
The industry contributes to the preservation and development of the world’s cultural heritage
Cultural Enrichment
International conference, seminars and study trips held each year enable people of all nations to exchange ideas, propose solutions to problems, and share their concerns
Educational Significance
A properly designed and developed tourism and hospitality can help bridge the psychological and cultural distances that separate people of different races, colors, religions, and stages of social and economic development.
A vital for peace
Comprises the activities of persons traveling to and staying in places outside of their usual environment for not more than one consecutive year for leisure, business, and other purposes not related to the exercise of an activity enumerated from within the place visited.
Tourism
BURKAT AND MEDLIK (1997) 5 MAIN CHARACTERISTICS OF TOURISM
Tourism is a combination of phenomena and relationships, It has 2 essential elements, The journey and stay are to-and-fro destinations outside the place of residence and work, The movement to destinations is temporary and short-term within a few days, weeks, or months , Destinations are visited for purposes not connected with paid work or vocational reasons
Something that exists and can be seen, felt, tasted, etc., especially something unusual or interesting
Phenomenon
Refers to the activities and experiences of a traveler from the time he books his flight to the time he comes back.
Tourism is a combination of phenomena and relationships
It is complex because there has to be a seamless relationship between the airlines, transportation used, hotels, restaurants, and attractions visited to created an unforgettable experience.
Tourism is a combination of phenomena and relationships
2 Essential elements
Dynamic element, Static element
Simply means that in tourism there should be movement from one place to another
Dynamic element
Means that in tourism, a person, once arriving in his destination, shall remain in the destination for a certain period
Static element
Tourism comprises activities of persons traveling to and staying in places outside of their usual environment for not more than one consecutive year
The journey and stay are to-and-fro destinations outside the place of residence and work
A temporary visitor staying at least 24 hours
Tourist
Are temporary visitors staying less than 24 hours in the destination but exclude travelers in transit
Excursionists
The word “hospitality” is derived from the ___ word “___” - which means “__ ___ __ ___
Latin, Hospitaire, To receive a guest
This implies that a host is prepared to meet a guest’s basic requirements while the guest is away from his home
Hospitality
Involves treating and caring for customers and clients so that they’ll continue using the business’s services
Hospitality
Basic requirements of a guest
Food and beverages, Lodging, and may sometimes extend to entertainment
The most challenging elements of hospitality
Non-negotiable, Spectrum of interpretations of each operation
Spectrum of interpretations of each operation:
-Casual vs Formal
-Familiar vs Distanced
-Laid-back vs Luxury
-Convenience vs Cost
Elements of Travel
Distance, Length of stay at the destination, Residence of the traveler, Purpose of travel
A measure that has been used to distinguish travel away from home is the distance traveled on a trip
Distance
The difference between local travel or traveling within a person’s home community and nonlocal travel or traveling away from home
Distance
A trip is “each time a person goes to a place at least ___ ___away from home and returns”
100 miles
Tourists are temporary visitors who make at least one overnight stay, while excursionists are temporary visitors who do not stay overnight in the country that the visit
Length of stay at the destination
For business and research purposes, it is important to know where people live
Residence of the traveler
M.I.C.E
Meetings, Incentives, Conventions, and Exhibitions
Basic forms of tourism
Domestic Tourism, Outbound Tourism, Inbound Tourism, Internal Tourism, National Tourism, International Tourism
Comprises the activities of a resident visiting within the country of reference
Domestic Tourism
Comprises the activities of a resident visiting outside the country of reference
Outbound Tourism
Comprises the activities of a non-resident visiting within the country of reference on an inbound tourism trip
Inbound Tourism
Comprises domestic tourism and inbound tourism, the activities of resident and non-resident visitors within the country of reference
Internal Tourism
Comprises of domestic tourism and outbound tourism, the activities of resident visitors within and outside the country of reference
National Tourism
Comprises inbound tourism and outbound tourism, the activities of resident visitors outside the country of reference
International Tourism
Pre-arrangement, prepaid trip that combines two or more travel components like airfare, airport transfer, accommodation, and other services
Package Tour
2 ways for tourist to purchase package tours
Package Tour (Inclusive Tour), Independent Inclusive Tour (IIT)
Is an arrangement in which transport and accommodation is bought by a tourist at an all inclusive price
Package Tour (Inclusive Tour)
The price of the individual elements cannot be determined by the tourist
Package Tour (Inclusive Tour),
The tourist travels to his or her destination individually
Independent Inclusive Tour (IIT)
Travels in the company of other tourists
Group Inclusive Tour (GIT)
When a tourist makes his own reservations and booking with hotels and airline on his own
Independent Tour
Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need
Product
Mainly services products or services that have several characteristics
Tourism Products
Is a combination of tangible and intangible elements, such as natural, cultural, and man-made resources, attractions, facilities, services, and activities around a specific center of interest
Tourism Product
Tourist products include the following
PHYSICAL OBJECTS/ GOODS, SERVICES, EXPERIENTIAL PRODUCTS, INFORMATION, ATTRACTIONS, ACCESSIBILITY OR TRANSPORTATION, ACCOMMODATION
Whatever a visitor sees, smells, touches, hears, and tastes contribute to the physical and psychological experience
Physical Objects / Goods
A valuable action, deed, or effort performed to satisfy a need or to fulfill a demand
SERVICES
Defines as ones which consumers choose, buy and use solely to experience and enjoy
EXPERIENTIAL PRODUCTS
When tourist are given the correct information about anything and everything they need to know about the destination
INFORMATION
Is a composite product, as a sum total of a destination’s tourist attractions, transport, accommodation and of entertainment which provide tourist satisfaction
Tourism product
Are those elements in a product that determine the choice made by particular tourist to visit one particular destination rather than another.
ATTRACTIONS
The means of transportation used to reach the area where attractions are located.
ACCESSIBILITY OR TRANSPORTATION
It determines the value of the destination, easy accessibility of a place, increase the value of destination or vice versa.
Availability of transportation
Plays a basic and important role to tourist destination
ACCOMMODATION
The lates trend in accommodation
Holiday packages
Is a holiday resort where the visitor stay in villas. There is a central area with shops, entertainment, and other amenities
Holiday village (HV)
Characteristics of the tourism product
-It is mostly a service
-It is largely psychological in its attraction
-Tend to vary in standard and quality over time
-Product is fixed
It is intangible
Service
Prevents customers from examining services and sampling before their actual enactment
Intangible nature
The purchase of a package tour involves a high degree of trust on the part of the buyer
It is mostly a service
Temporary use of a strange environment plus the culture and heritage of the region
It is largely psychological in its attraction
A package tour cannot be consistently of equal standard
Tend to vary in standard and quality over time
The unsold hotel room or plane seat cannot be stored to be sold on another day. Thus, great efforts are made to fill hotel rooms and aircraft by discounting the prices of these products
Product is fixed
Means that there is a great degree of thought or study involved prior to the purchase
Tourism as a high involvement product
What are the 4 groups in Tourist Services
-Passenger Transport
-Accommodation F&B and Entertainment
-Travel agents and Tour operators
-Currency, Documentation, Information, Sightseeing, Shopping
Provides the means to reach the destination as well as the movement at the destination
Passenger Transport