London 2012 Olympics Case Study - Rebranding

Question 1

Name five developments proposed for the 2012 games.

Answer 1

London Aquatics Centre, Copper Box Arena, London Stadium, Olympic Village, Media Centre, Eurostar

Question 2

How did the Olympic Village contribute to the environmental impact of the games?

Answer 2

It helped make the 2012 olympics the “greenest ever games”

Question 3

Approximately how much of the materials used to build the Olympic Village were recycled?

Answer 3

95%

Question 4

How has the Eurostar improved the area?

Answer 4

Ease of access supports growing economy

Question 5

How have developments such as the Aquatics Centre or Copper Box Arena helped the rebranding of the area?

Answer 5

Given places for the community to meet, attracts investment as location looks better, provides locations for future sports events and subsequent income

Question 6

How have locals made most use of the new developments?

Answer 6

Boat and in-person tours provide employment in tourism, as well as income and external investment

Question 7

Roughly how many new houses were available to purchase after the games?

Answer 7

2,800

Question 8

What proportion of new houses in the Olympic Village that are designated as affordable housing?

Answer 8

50%

Question 9

How many more houses were build on and around the Olympic Village after the games?

Answer 9

10,000

Question 10

How many jobs were created after the games had finished?

Answer 10

50,000

Question 11

Which industries were the majority of new jobs based in after the Olympics had finished? Where were they located?

Answer 11

Creative and cultural industries at the International Media Centre

Question 12

How did the construction of the Olympic Village positively impact the environment?

Answer 12

100 hectares of new parklands including recreational areas and designated habitat zones, cleaned polluted land

Question 13

How did the developers provide enrichment and amenities for children in and around the Athletes’ Village post-games?

Answer 13

Built play grounds and a school for 2000 children

Question 14

What subsequent possibilities were there for development of children’s quality of life on the site of the Olympic Games?

Answer 14

More schools, sports academy, Devon Estate football pitches

Question 15

How was damage to the environment limited in the construction of the Olympic Village?

Answer 15

Built on brownfield sites to combat urban expansion

Question 16

Overall, how did the Olympic Games development benefit the area?

Answer 16

Improved public perception and profile

Question 17

How was inequality combatted in the later development of the Olympic Village?

Answer 17

Grants awarded, community involved in process

Question 18

Name a local company that was forced to move to make way for the Olympic development.

Answer 18

Formans Salmon plant

Question 19

Which group or player was left out of initial discussions on the development?

Answer 19

The local community

Question 20

How long did building and construction disrupt the livelihoods of locals?

Answer 20

10 years, if not longer

Question 21

Where locals offered employment in the construction of the Park?

Answer 21

No

Question 22

Name a housing estate that was demolished for the park?

Answer 22

Clays Lane

Question 23

How many people were displaced due to the demolition of Clays Lane housing estate?

Answer 23

450 people

Question 24

How did gentrification impact the local area?

Answer 24

Improved perception of area caused rising house prices and land prices, resulting in locals having to move away due to the higher cost of living

Question 25

How did the nature of the Olympic Games create criticism of the large-scale development?

Answer 25

+10 years of disruption and displacement for only 3 weeks of sports