Literature Flashcards
What were the three major function of pharmaceutical literature?
- Contemporary news and info (new drugs, products, info about side effects). 2. Communication conduit. 3. Historical record.
What was important about the APhA in literature?
They wrote the Proceedings of the APhA that reflected APhA’s focus, member scientific presentations, etc.
What was an important part of the Proceedings?
The Progress of Pharmacy which abstracted papers from pharmacy from all over.
What journal was the lead until WW2?
Journal of the APhA.
What replaced Journal of the APhA and regional journals or state association journals?
By specialty and trade journals.
Who were trade journals written for?
The average corner-store pharmacist.
What was the first trade journal for pharmacy?
Druggists’ Circular.
What did drug journals contain?
News, prices, advertising, editorials.
What is a house organ?
A publication for employees of a company.
Who was William Zellmer?
A Pharmacist-Editor of American Journal of Hospital Pharmacy (UW).
What occurred after WW2?
Journals diversified in content.
What occurred as a result of the depression in early 1930s?
Several national journals were discontinued.
What occurred after the 1980s?
The decline of Pharmacy journals.
In the 1980s when objective journalism happened, what resulted?
- Uninteresting articles. 2. Factual. 3. Deadly.
Why did ads decrease in pharmacy journals?
- Marketers realized they should market to physicians instead. 2. Direct to consumer advertising after 1997.