Lecture 9a/b (Curbow)

Question 1

Dimensions of a situation

Answer 1

How much harm, length of time, how many people affected, how long effects last

Question 2

Risk

Answer 2

change of something going wrong

Question 3

crisis

Answer 3

dangerous or worrying time, critical moment. An actual event

Question 4

trauma

Answer 4

emotional shock/bodily injury

Question 5

grief

Answer 5

intense sorrow; often underlying cause of risk, crisis, trauma

Question 6

5 Critical Qs

Answer 6

1) what is the hazard?
2) how serious is the potential harm?
3) how many people will be harmed?
4) what is the prob. it will happen?
5) what can/should I do?

Question 7

QALY =

Answer 7

Quality Adjusted Life Years

Question 8

Utility

Answer 8

tx decisions and health care cost allocations can be made based on QALYs assoc. with different conditions and outcomes

Question 9

5 step mental model approach

Answer 9

1) create an expert model
2) conduct mental models interviews
3) conduct structured initial interviews
4) draft risk comm.
5) evaluate comm.

Question 10

What makes message development difficult?

Answer 10

1) low numeracy skills
2) defensive bias
3) ambiguity avoidance
4) gist thinking (increases with age)

Question 11

Fuzzy Trace Theory

Answer 11

people think about risk in different ways, anchored at one extreme by qualitative thinking based on simple gist representations such as “avoid risk” and at the other extreme by quantitative thinking involving trading off risks and benefits