Lecture 9 - Social Psychology Flashcards
first impressions
quick assessments on attractiveness etc. of others by focusing on subset of traits and behaviours
first impressions are formed
rapidly in 0.1s and influenced by cultures
attributions
a judgement about the cause of a person’s behaviour (dispositional when about a person’s personal qualities and situational when assigning a person’s behaviour to the environment)
correspondence bias
fundamental attribution error -overestimate
the effect of the person’s disposition and underestimate the effect of the
situation)
defensive attributions
actor-observer bias, self-serving bias and just-world belief
actor-observer bias
Occurs when we use situational variables to explain our own behavior, while
using dispositional variables to explain the behavior of others.
self-serving bias
Attributing your success to dispositional factors while attributing your failure to situational factors
just-world belief
The assumption that good things happen to good people and bad things happen to bad people
attitude
a positive or negative evaluation that predisposes behaviour towards an object, person, or situation
cognitive dissonance
behaviour and attitude and actions are not aligned
cognitive consistency
behaviour and attitude and action are aligned
persuasion
A change in attitude in response to information provided by another person
three mechanisms of persuasion
elaboration likelihood model, central route to persuasion and peripheral route to persuasion
elaboration likelihood model
A model that predicts responses to persuasive messages by distinguishing
between the central and the peripheral route to persuasion
Central route to persuasion
Occurs when a person considers persuasive
arguments carefully and thoughtfully.
Peripheral route to persuasion
Occurs when a person responds to
peripheral cues without considering the quality of the argument
what determines whether we use the central or peripheral route
central routes are determined by motivation and knowledge in the topic, peripheral routes are used by those with limited time or cognitive resources
peripheral cures that influence persuasion
number of arguments, the speed of speech and accent,
credibility or celebrity, emotional appeals, similarities, attractiveness, age and intelligence
door-in-the-face
a persuasive technique in which compliance with a target request is perceded by a large unreasonable request
foot-in-the door
A persuasive technique in which compliance with a small request is
followed by a compliance with a larger request that might otherwise have
been rejected
Milgram experiment
The Milgram experiment was a social psychology experiment conducted in the early 1960s, which aimed to study the willingness of participants to obey an authority figure who instructed them to administer increasingly severe electric shocks to another person, despite the potential harm being inflicted.
Triangular model of love (sternberg)
three elements are intimacy (bond) , passion (romance and arousal) and commitment
aggression
there is a biological aggression and a learning aggression based on Bandura’s Bobo doll experiment
Allport 4 criteria to reduce prejudice
equal standing, common goals, cooperation, support from authorities