Lecture 6 Flashcards
entrpreneurship
the process by which individuals pursue opportunities without regard to resources they currently control. Essentially, it is the art of turning an idea into a business which can lead to creative destruction.
entrepreneurship
the removal of a previous product/ service due to the superiority of the new product/service
creative destruction
conceptualization of entrepreneurship at the firm level. organizations need innovators so having individuals with that entrepreneurial spirit is important
corporate entrepreneurship
characteristics of Successful Entrepreneurs
passion for the business
product/customer
tenacity despite failure
execution intelligence
Personal Characteristics for
Recognizing Business Opportunities
Prior Experience in the Industry
Cognitive Factors (i.e., Opportunity Recognition)
Social Networks
Creativity
not simply an idea) is a favorable set of circumstances that creates a need for a new product, service, or business. It has four essential qualities:
opportunity
four essential qualities of an opportunity
Attractive
Durable
Timely (within the realistic “window of opportunity”)
Anchored in a product or service that adds value for the end user
- An entrepreneurial alliance between two parties
- Proven (but not failure-proof) business concept
franchising
a proposed business should evaluate the ability of its management team. Two of the most important factors to have are passion and an understanding of the potential market.
management prowess
pertains to the assessment of whether an entrepreneur has sufficient resources to launch a proposed venture. These should consist of both financial and non-financial resources
resource sufficiency
A project team designated to produce a new, innovative product
skunkworks
Informal work on projects, other than those officially assigned, of employees’ own choosing and initiative
bootlegging
The tendency of an organization to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods or services
Entrepreneurial orientation