Law 6 - Court attention at all cost Flashcards
What kind of image should you create for yourself?
Unforgettable
Controversial
Scandalous
What goal do you aim for while courting attention?
- To seem larger than life
2. To shine more brightly than those around you
What kind of attention should you vie for?
ANY kind of attention (positive OR negative) is better than NO attention
“A name without fame is like fire without flame”
What is the sequence of steps you must follow to grab people’s attention?
- Do something different/odd/inexplicable/unusual
- Kindle curiosity
- Create a crowd - attention GAINED
- Never let go
What should you do at the START of your career to gain attention?
Attach your name and reputation to a quality/image that SETS YOU APART from others
Examples of qualities/images that set you apart from others
- Characteristic style of dress
- Personality quirk that amuses people and gets talked about
- Enthralls people
- Draw attention to yourself somehow
Should you avoid doing controversial things?
No. Controversy/scandal should be courted. Being talked about is better than being ignored.
What is fame?
Attention. Both positive and negative.
What is your first big goal at the start of your career?
To establish your IMAGE. A place in the sky for your star.
What do you learn from nobel prize shenanigans of edison?
Never share the stage with anyone. Fame = attention, and your fame is yours and yours alone.
What do you do for attention when you can’t draw it because no one can look?
Attack the most visible, famous, and powerful person you can find. It puts you in the public eye.
What do you do once you’re in the limelight?
You do things to hold people’s attention
What is the single most important thing to do to hold people’s attention?
NEVER be predictable
How do you prevent yourself from being predictable?
- Picasso - deliberately upset the public, go against ALL expectations.
- Do something ugly and disturbing (better than familiarity)
- Build their expectations and then completely break them
What do you gain by not being predictable?
- Their respect
2. You tighten your hold on their fleeting attention
What kinds of gestures do you do to stay in the limelight?
Large, amusing and scandalous
How do you create an air of mystery?
Be subtle.
Don't be upfront Hold back information Be silent Occasionally say ambiguous things Be deliberately inconsistent
How should you use contradiction to add to your aura of mystery?
Your actions should contradict your words
Your actions should contradict others’ perception of you
What should you do when cornered, trapped and on the defensive?
Do something that has multiple explanations and can’t be explained right away; makes your intentions obscure.
What is mystery?
An interplay of what you reveal and what you conceal.
In creating mystery, what should you reveal?
Something that excites
In creating mystery, when should you conceal?
Once you’ve revealed enough to create excitement, conceal to heighten interest
When creating mystery how do you build expectation?
Don’t declare yourself immediately; and when you explain yourself, don’t be too explicit.
What should you be wary of when creating mystery?
Never look deceitful. If your mark feels threatened, pull back. Always be playful.
