Law 13 - When asking for help, appeal to their self-interest Flashcards
Whom do you ask for help?
Your allies
When asking for help, do you focus on the past or the future?
The future.
Appeal to gratitude
A burden. Better make a promise for the future.
Appeal for justice
Offer of money
“For the sake of our old frienship!”
“This is how being associated with me will contribute to your power” - influence, marriage etc.
“How would it look if you didn’t help me now after everything I’ve done for you?”
“This is how doing this will add to your power”
“You need to be loyal!”
I will meet your needs in this way if you help me here.
Talk of “right and wrong” when asking for a favour
X.
Opportunities of aggrandizement offered by superior strength
For Love!
For a great cause!
Look at the big picture!!
Here’s $100,000.
Look at simple, everyday realities and see how you can help them there.
How do you figure out how to fulfil their self-interest?
You understand their psychology - do NOT confuse their needs with yours
What aspects of someone’s psychology can you work on to get them to help you?
- Vanity
- His concern about his reputation/social standing
- Enemies of his you can help him vanquish
- Is he simply motivated by money and power? (Greed)
What offerings can you make to people in return for their help?
- Share valuable knowledge
- Gold
- Longer and happier life
Easter eggs in people’s psychology that you can work on when vanity, reputation, enemies or greed don’t work
Their need to feel superior to you - they WANT to do charity, help you by doing you a favour, to feel superior.
What should you NEVER do when asking someone for help?
Play on their guilt or obligation
What is the cardinal rule of asking someone for help?
Understand what they need; fulfil it and they will help you.
