key terms test 1

Question 1

define compliance

Answer 1

the lowest level of conformity. here a person changes their public behaviour but not their private beliefs, usually short term change and often result of nsi

Question 2

define identification

Answer 2

middle level of conformity. person changes public behaviour and private beliefs, but only while in the presence of the group they are identifying with. usually short term and result of nsi

Question 3

define internalisation

Answer 3

deepest level of conformity. person changes both public behaviour and private beliefs, long term change, persists when alone and often result of isi

Question 4

define nsi

Answer 4

where a person conforms in order to be accepted and belong to a group, because it is socially rewarding/ avoids social rejection

Question 5

define isi

Answer 5

where a person conforms to gain knowledge or because they believe that someone else is ‘right’