2 - explanations for conformity (ao1)

Question 1

who developed a two process theory?

Answer 1

deutsch and gerard (1955)

Question 2

describe the two process theory

Answer 2

there are two main reasons people
conform. they are based on two central human needs, the need to be right (ISI) and the need to be liked (NSI)

Question 3

what is isi?

Answer 3

informational social influence, the need to be right or correct

Question 4

is isi a cognitive or emotional process

Answer 4

cognitive (requires thinking)

Question 5

what is nsi?

Answer 5

normative social influence, the need to gain social approval and not be rejected (liked)

Question 6

is nsi an emotional or cognitive process?

Answer 6

emotional

Question 7

with nsi, who is it most likely to occur around when you may feel concerned about rejection?

Answer 7

strangers

Question 8

with nsi, who is it most likely to occur around when you seek social approval?

Answer 8

friends