17 - social change

Question 1

define social change

Answer 1

when a view held by a minority group challenges the majority view, eventually becoming accepted by whole societies

Question 2

name the six steps of social change

Answer 2

drawing attention to the issue
consistency
deeper processing
augmentation principle
snowball effect
social cryptomnesia

Question 3

describe what the first step of social change (drawing attention to the issue) involves

Answer 3

social proof such as handing out flyers and marching in the streets to highlight and show people there is an issue. takes a dissenter (someone who disagrees with the majority) to challenge the status quo

Question 4

describe what the second step of social change (consistency) involves

Answer 4

diachronic of synchronic, message must be the same. may involve what others are saying or doing, bringing an element of nsi to help draw attention

Question 5

describe what the third step of social change (deeper processing) involves

Answer 5

by remaining consistent, more and more people will start to question the status quo. getting the masses to think about your issue and question what’s in place at the moment

Question 6

describe what the fourth step of social change (augmentation principle) involves

Answer 6

demonstrate commitment through self sacrifice. seeing someone else willing to break the status quo may give you the social support to do the same

Question 7

describe what the fifth step of social change (snowball effect) involves

Answer 7

minority groups remain flexible can lead to more and more people joining. gradually, the more people convert the minority’s beliefs, the minority will slowly convert the masses and become the majority

Question 8

describe what the sixth step of social change (social cryptomnesia) involves

Answer 8

people know that change has occurred but they might not remember how it happened. losing the memory of the events caused the change