3 - asch ao1 Flashcards
what is the asch effect (and his aim)
(he wanted to show us that it is sometimes) human tendency for us to follow the crowd rather than do what we think is right
what was asch’s sample (number, gender, occupation/schooling)
123 male undergraduates
how did asch gain his sample?
volunteer sampling
how many confederates were there in asch’s experiment?
6-8
what was asch’s task?
group sat around a table and asked to compare the length of lines. on one card there was a standard line and on the other card there were three comparison lines. asked to say which one was the same length as the standard line, one line was the same two were clearly wrong
after how many trials in asch’s experiment did confederates start giving wrong answers?
6
for how many trials did confederates in asch’s experiment continue giving wrong answers?
12
how many trials did each participant complete in total in asch’s experiment?
18
what percent of the time did participants give the wrong answer in asch’s experiment?
36.8%
how many participants in asch’s experiment never conformed (percent)
25%
how many participants in asch’s experiment conformed at least once (percent)
75%
when asked what did the majority of asch’s participants say they conformed for?
to avoid rejection from the group
what were the three variations in asch’s study?
group size, unanimity and task difficulty
what was the range of confederates in asch’s group size variation
1 to 15
when there was one confederate in asch’s study, the real participants conformed on just what percent of the critical trails? (group size variation)
3%
when there were three confederates in asch’s group size variation, the real participants conformed on what percent of the critical trials? what is this the same as (in terms of number of confederates)?
36%
same as asch’s original experiment which had 7 confederates
asch found that conformity reached its highest level with just how many confederates?
three
in the unanimity variation of asch’s experiment, what was one of the confederates instructed to do?
give the correct answer throughout
in the unanimity variation in asch’s experiment, the rate of conformity dropped to what percent?
5%
what does asch’s unanimity variation demonstrate about resistance to social influence?
if the real participants has support for their belief, then they are more likely to resist the pressure to conform (social support)
what did asch change about the task in his task difficulty variation?
made the task more difficult, by making the difference between the line lengths significantly smaller
what did asch find about the rate of conformity in his task difficulty variation?
it increased
what explanation for conformity is asch’s task difficulty variation likely to be the result of and why?
isi as individuals look to another for guidance when completing a task
