1 - types of conformity Flashcards
what does social influence compromise of?
the ways in which individuals change their behaviour to meet the demands of a social environment
what can social influence be seen in?
conformity, socialisation, peer pressure, obedience, leadership, persuasion, sales and marketing
who identified the three types of conformity?
kelman
define compliance
when people go along with a group in order to gain their approval or to avoid disapproval
what level of conformity is compliance?
lightest level
with compliance, individuals tend to concentrate and compare what?
what others are saying and doing
why do individuals in compliance concentrate and compare what others are saying and doing?
so they can alter their behaviour to fit in
what motivates conformity?
fitting in
what does compliance change and not change?
may not change the individuals underlying attitude but changes how they behave in public
what level of conformity is identification?
intermediate level
why does identification happen?
sometimes we conform to the opinions/behaviour of a group because there is something about the group that we value (we identify with it)
definite identification
identifying with a group we want to be a part of, we may publicly change our opinion or behaviour to achieve this goal even if we don’t privately agree with everything the group stands for
what level of conformity is internalisation
the deepest level
what is internalisation?
when the individual genuinely accepts the groups norms
what does internalisation result in?
a private as well as a public change in behaviour or opinions
