2 - explanations for conformity ao3

Question 1

describe how a weakness of explanations for conformity is that internalisation and compliance are difficult to distinguish between.

Answer 1

when you observe someone publicly agreeing to something, it is often hard to tell if they really believe what they are agreeing to (internalisation) or just agreeing because it’s easier to agree (compliance)

Question 2

describe how linkenbach and perkins (2003) investigation of teens taking up smoking shows research support for normative influence (strength)

Answer 2

they found that the majority of teens whose friends did not smoke, did not start smoking

Question 3

describe how schultz et al (2008) research involving observations of hotel guests shows research support for normative influence (strength)

Answer 3

each room was given a notice stating that 75% of hotel guests reused their towels. this resulted in a reduction of hotel laundry by 25%

Question 4

describe how wittenbrink and henley (1996) investigation into exposure to racist remarks shows research support for isi (strength)

Answer 4

people exposed to racist remarks (believing them to be the majority of people) were found to use more racist language at a later date