Kap 7: Attitude og attitudeforandring: At påvirke tanker og følelser

Question 1

1. All of the following are true about attitudes except one. Which one is false?
   a. Attitudes are related to our temperament and personality.
   b. Attitudes rarely change over time.
   c. Attitudes can be changed with persuasive communications.
   d. Under the right conditions attitudes predict people’s behavior.

Answer 1

b

Question 2

2. When is someone most likely to take the peripheral route to persuasion?
   a. When the issue is personally relevant.
   b. When they have a lot of knowledge about the domain.
   c. When they are distracted such that the message is difficult to understand.
   d. When they feel personally responsible for the outcome.

Answer 2

c

Question 3

3. On a survey, Peter reports that he agrees with following a strict diet plan for a healthy lifestyle.
   According to the theory of planned behavior, which of the following would be the best predictor of
   whether Peter
   will start following a diet plan the next day?
   a. He generally agrees that being healthy s important.
   b. His girlfriend, Tina, who is a nutritionist by profession, moves in with him.
   c. His attitude toward living a healthy lifestyle is not very accessible in his memory.
   d. He believes that it is hard to be disciplined and follow a strict diet plan.

Answer 3

b

Question 4

4. People will be most likely to change their attitudes about smoking if an antismoking advertisement
   a. uses extremely graphic pictures of how smoke can harm the body and warns of the risks of smoking.
   b. gives people subliminal messages about the risks of smoking as well as recommendations of how to
   quit.
   c. uses graphic pictures of the damages of smoking on the body and then provides specific
   recommendations on how to quit smoking.
   d. uses success stories of how people quit smoking.

Answer 4

c

Question 5

5. Emilia would be most likely to pay attention to facts about the danger of AIDS during a school
   assembly and remember the facts for a long time if
   a. the speaker emphasized statistical information about AIDS throughout the world.
   b. the speaker emphasized how the disease has spread in her community and there isn’t anything
   distracting Emilia from listening.
   c. the speaker emphasized how the disease has spread in her community and at the same time Emilia’s
   best friend is whispering to her about a big party that weekend.
   d. the speaker is a nationally known expert on AIDS.

Answer 5

b

Question 6

6. You are trying to sell a new electronic toothbrush at the airport to busy, distracted travelers. Which of
   the following strategies is least likely to be successful at getting people to buy a toothbrush?
   a. Make up a flier that gives convincing reasons why the toothbrush is so good.
   b. Make a large sign that says, “9 out of 10 dentists recommend this toothbrush!”
   c. Put up a large banner featuring a picture of your friend who looks like Brad Pitt posing with the
   toothbrush.
   d. Stop people and say, “Do you know that this is the toothbrush that is used the most by Hollywood
   stars?”

Answer 6

a

Question 7

7. Under which of the following conditions would people be most likely to vote for a political candidate?
   They
   a. like the candidate’s policies but have negative feelings toward him or her.
   b. know little about the candidate’s policies but have positive feelings toward him or her.
   c. see subliminal ads supporting the candidate on national television.
   d. see television ads supporting the candidate while they are distracted by their children.

Answer 7

b

Question 8

8. A company tries to flash a picture of their product at a speed too fast for it to be perceived consciously
   by you. What is this advertising strategy called?
   a. Rebellious advertising
   b. Flash advertising
   c. Subliminal advertising
   d. Conscious advertising

Answer 8

c

Question 9

9. Lara is a teenager who often comes across very thin women in advertisements, magazines, and movies.
   Due to such kinds of media exposure, she is most likely to get the message that
   a. she should be concerned about her health and well-being.
   b. she must be thin to be beautiful.
   c. the media depicts unrealistically thin women.
   d. women can look thin from certain camera angles.

Answer 9

b

Question 10

10. Which of the following techniques is most likely to help adolescents in resisting the powerful influence
of peer pressure?
a. Presenting a set of logical arguments
b. Role-playing situations ahead of time
c. Positive reinforcement
d. Negative reinforcement

Answer 10

b