Kafli 12 (lauslega) Flashcards
Identify the term that refers to the vast amount of information that companies collect, store and process about individuals, especially information that comes from surveillance and social media.
A.
Wikinomics
B.
Artificial intelligence
C.
Big data
D.
Information ecology
C.
Big data
In the context of the survey conducted by Davenport and Ronanki (2018) on 152 artificial intelligence (AI) projects, which of the following is the most common use of AI?
A.
Providing cognitive insights about customers
B.
Automating digital or physical tasks such as back-end administrative tasks
C.
Engaging with customers by answering queries about products
D.
Detecting patterns in data
B.
Automating digital or physical tasks such as back-end administrative tasks
Megamarket is a large e-commerce website that encourages customers and visitors to its website to write reviews of products that they purchase or are currently using. These reviews then serve as guides for other customers. The company views its customers not only as consumers but also as co-creators and co-producers of useful content. It believes that this enhances the customers’ experience and leads to useful product innovations as it enables the company to view customer suggestions and implement them. This strategy of the company has eroded the boundaries between producers and consumers. Which of the following statements is true of Megamarket?
A.
Megamarket has a hierarchical corporate culture.
B.
The business culture of Megamarket can be referred to as social entrepreneurship.
C.
Megamarket has a power culture.
D.
The business culture of Megamarket can be referred to as Wikinomics.
D.
The business culture of Megamarket can be referred to as Wikinomics.
Identify a way in which ASOS uses electronic systems to bypass parts of its supply chain.
A.
ASOS has an effective intranet that enables employees of different departments to communicate with each other
B.
ASOS encourages employees to blog or tweet in the office, enabling the company to interact with its customers
C.
ASOS favours reintermediation rather than disintermediation to provide a better shopping experience to its customers
D.
ASOS encourages employees to take inputs from distributors and brokers in better managing its supply chain
B.
ASOS encourages employees to blog or tweet in the office, enabling the company to interact with its customers
Which of the following is an advantage of disintermediation?
A.
It enables a company to improve its relationships with customers by limiting its market.
B.
It enables a company to add services such as third-party product comparisons to its supply chain.
C.
It enables a company to reduce transaction costs by eliminating intermediaries from its supply chain.
D.
It enables a company to increase the number of customer touchpoints by adding brokers to its supply chain
C.
It enables a company to reduce transaction costs by eliminating intermediaries from its supply chain.
Finch & Dolphy Ltd. is a long-standing organisation that has been running its industrial equipment manufacturing operations for over 30 years. The company recently started using the Internet for business activities by creating a website to provide product-related information to existing and prospective customers. If the company follows the same path in going through the successive stages in the way it uses the Internet that is typically followed by established organisations, which of the following stages will it enter next?
A.
Interaction
B.
Transformation
C.
Integration
D.
Transaction
A.
Interaction
Which of the following is a benefit that businesses hope to gain by using customer relationship management (CRM)?
A.
Reduced disintermediation
B.
Increased ethnocentrism in the workplace
C.
Enhanced consumer loyalty
D.
Reduced delivery lead times
C.
Enhanced consumer loyalty
Which of the following scenarios most likely exemplifies that knowledge enables people to add value to resources?
A.
A marketing analyst, looks at a set of customer data and identifies that there is a growing trend of buying vegan products among youth between the ages of 15 and 32.
B.
A product developer, looks at the prototype of a new tablet and identifies its features.
C.
A prospective customer, browses the website of a large retailer to view its product offerings.
D.
A customer of an e-commerce company, feels valued when the customer care executive of the company recognises her by name and gives her a personalised shopping experience.
A.
A marketing analyst, looks at a set of customer data and identifies that there is a growing trend of buying vegan products among youth between the ages of 15 and 32.
In the context of knowledge management systems, which of the following is true of knowledge?
A.
It builds on information.
B.
It is a property of things rather than people.
C.
It is synonymous with data.
D.
It is systematic and structured.
A.
It builds on information.
In the context of information systems (IS) management, which of the following is true of the findings of Avgar et al. (2018)?
A.
After training, employees see new IS as threats rather than opportunities.
B.
Employees’ knowledge of IS has no effect on customer satisfaction.
C.
Centralised decision-making promotes employee involvement in IS.
D.
The outcomes of investing in IS are affected by employee working practices.
D.
The outcomes of investing in IS are affected by employee working practices.
In their 2016 study on IT systems and their implementation in organisations, Bala and Venkatesh found that three management practices enabled employees to view these systems as opportunities rather than threats. Which of the following is one of these practices?
A.
Focus on employees in the macro-environment
B.
Centralised decision-making
C.
Employee participation and involvement
D.
High power distance
C.
Employee participation and involvement
In the context of the results of the 2018 study conducted by Avgar et al. on the factors affecting the outcomes of an investment in an information system (IS), which of the following companies is most likely to have a successful IS implementation?
A.
A company that encourages managers to follow the authoritarian style of management
B.
A company with centralised decision-making
C.
A company with high power distance
D.
A company that encourages employees to take initiatives
D.
A company that encourages employees to take initiatives
