K10. Marketing and Advertising

Question 1

What PHRASE must be included in Ads for advertising pharmacy services that are legally required?

Answer 1

“requried in all BC pharmacies” –> makes sure pharmacy is not trying to sell this mandatory services as someting “unique”

Question 2

What are the REQUIREMENTS for advertising schedule I drug prices? (5 things)

Answer 2

Ads MUST include:
i) BRAND NAME and/or device name

ii) the GENERIC name and manufacturer

iii) dosage form and strenght

iv) the TOTAL PRICE for a specific quantity.

v) the phrase “ONLY AVAILABLE BY PRESCRIPTION”

Question 3

What is the ONLY thing that can be advertised about sch. I meds?

Answer 3

the PRICE only

Question 4

Drug ads cannot mention what 2 things?

Answer 4

1) cannot adv. IESA or any THERAPEUTIC benefits, indication or side effects.

2) nor compare fees charged by other pharmacies.

Question 5

If a pharmacy advertises the price of a sch. 1 drug AND also mentions a PROFESSIONAL fee associated, what must be included?

Answer 5

must include the TOTAL price (complete cost pt would pay).

Question 6

What are the points pharmacies MUST include if they advertise their services on a website? (6)

• proof of what?
• contact info for lwhat org?
• Notice that what can be reported to where?
• the______ of the Pharmacy
• the pharmacy’s ____
• name of whom?

Answer 6

• proof of being licensed in BC
• contact info for the BC college of Rphs
• Notice that issues can be reported to the BC College
• the physical addresss of the Pharmacy
• the pharmacy’s phone #
• name of the pharmacy manager.