K Pop and Origins

Question 1

Glocalization

Answer 1

The process of creating products or services that are distributed globally, but which are adjusted and customized to fit particular
local markets and cultures.

Question 2

Hallyu

Answer 2

Or the “Korean wave” - refers to the rise in global popularity of
Korean culture since the 1990s.

Question 3

Cultural technology

Answer 3

A concept describing Korean entertainment companies’ control over all aspects of their artists’ work, including casting, training, producing, marketing and managing.