IT: Chapter 3: Achieving Competitive Advantage with Informaiton Systems Flashcards
One way to understand Competitive advantage is
Porter’s Competitive Forces Model
ABBREV: Five competitive forces that shape fate of firm
TNSCS
Five competitive forces that shape fate of firm
Traditional Competitors New Market Entrants Substitute products and services Customers Suppliers
Traditional competitors
continuously devise new products new efficiencies, switching costs
New market entrants
some have low barriers to entry
newer companies may have advantages
substitute products and services
can purchase somewhere else if your prices are too high
Customers
can customers easily switch?
Can customers force firm to compete based on price?
Suppliers
The more suppliers a firm has, the greater control it can exercise over suppliers
ABBREV: Information Strategies for Dealing with Competitive Forces
LPFS
Information Strategies for Dealing with Competitive Forces
Low-cost leadership
Product differentiation
Focus on market niche
Strengthen customer and supplier intimacy
Low-cost leadership
use information systems to achieve the lowest operational costs and the lowest prices
Example of low-cost leadership
walmart
Product differentiation
use information systems to enable new products and services or greatly change the customer convenience using existing products and services
Example of product differentiation
Nike iD
Focus on market niche
use information systems to enable specific market focus, and serve narrow target market better than competitors
Example of focus on market niche
Hilton Hotel’s ONQ system
Strengthen customer and supplier intimacy
strong linkages to customer and suppliers increase switching costs and loyalty
Example of Strengthen customer and supplier intimacy
Toyota, Amazon
ABBREV: the internet’s impact on competitive advantage
EELCTC
the internet’s impact on competitive advantage
- Enables new products and services
- Encourage substitute products
- lowers barrier to entry
- Changes balance of power to customer and suppliers
- Transforms some industries
- Creates new opportunities for creating new markets
Value chain model
highlights the specific activities in a business where competitive strategy can best be applied where information systems are likely to have strategic impact
ABBREV: Parts of the Business Value Chain Model
PSBB
Parts of the Business Value Chain Model
Primary activities
Support activities
Benchmarking
Best Practices
Primacy Activities
directly related to the production and distribution of the firm’s products and services
Support activities
make the delivery of the primary activities possible
Support activities consists of
Administration Management
Human Resources
Technology
Benchmarking
involves comparing the efficiency and the effectiveness of your business processes against strict standards and then measuring performance against those standards
Best practices
identified by consulting companies, research organizations, government agencies, industry associations as the most successful solutions or problem-solving methods for consistently and effectively achieving a business objective