IT: Chapter 10: Improv9ing Decision and Managing Knowledge Flashcards
Types of Decisions ABBREV
USS
Types of Decisions
Unstructured
Structured
Semistructured
Unstructured decisions
those in which the decision maker must provide judgment, evaluation and insight to solve the problem
Structured Decisions
repetitive and routine, and they involve a definite procedure for handling them so that they do not have to be treated each time as if they were new
Semistructured
only part of the problem has a clear-cut answer provided by an accepted procedure
Semistructured Effects ABBREV
DES
Semistructured Effects
- Disparate computer systems easily communicate with one another
- Lower market entry costs
- Lower consumers’ search costs
Entry costs
the costs merchants must pay simply to bring their goods to market
Search costs
the effort required to find suitable products
Unstructured decisions made by
Senior Management
Semistructured decisions made by
middle management
Structured decisions made by
Operational management
individual employees and teams
The Decision-Making Process ABBREV
IDCI
The Decision-Making Process
Intelligence
Design
Choice
Implementation
Intelligence
consists of discovering, identifying, and understanding the problems occurring in the organization
Intelligence Question
What is the problem?
Design
involves identifying and exploring various solutions to the problem
Design Question
What are the possible solutions?
Choice
consists of choosing among solution alternatives
Choice Question
What is the best solution?
Implementation
involves making the chosen alternative work and continuing to monitor how well the solution is working
Implementation Question
Is the solution working?
Can we make it work better?
High velocity decision-making
The intelligence, design, choice, and implementation parts of the decision-making process are captured by computer algorithms that define steps to be followed to produce a decision, humans eliminated
Quality of decisions making ABBREV
ACFSCD
Quality of decisions making
- Accuracy
- Comprehensiveness
- Fairness
- Speed (efficiency)
- Coherence
- Due Process
Accuracy
Decision reflects reality
Comprehensiveness
Decision reflects a full consideration of the facts and circumstances
Fairness
decision faithfully reflects the concerns and interests of affected parties
Speed (efficiency)
decision making is efficient with respect to time and other resources, including the time and resources of affected parties, such as customers
Coherence
decision reflects a rational process that can be explained to others and made understandable
Due Process
decision is the result of a known process and can be appealed to a higher authority
Six elements in business intelligence environment ABBREV
DBBMDU
Six elements in business intelligence environment
- Data from the business environment
- Business intelligence infrastructure
- Business analytics toolset
- Managerial users and methods
- Deliver platform
- User interface
Data From the business environment
Deal with both structured and unstructured data that needs to be integrated and organized to be analyzed and used by human decision makers
Business intelligence infrastructure
Captures all the relevant data that may be stored in transactional databases or combined and integrated into an enterprise data warehouse or series of interrelated data mart
Business analytics toolset
A set of software tools used to analyze data and produce reports, respond to questions by managers, and track the progress of the business using key indicators of performance
Managerial users and methods
Mangers impose order on the analysis of data using a variety of managerial methods that define strategic business goals and specify how progress will be measured
Delivery platform
MID, DSS, ESS
MID, DSS, ESS is the result of
business intelligence and analytics are delivered to managers and employees in a variety of ways
MID, DSS, ESS deliver
information and knowledge to different people and levels in the firm
User Interface
Analytics software suites emphasize visual techniques such as dashboards and scoreboards
6 analytic functionalities that BI system deliver ABBREV
PPDADF
6 analytic functionalities that BI system deliver
Production reports Parameterized reports Dashboards/scorecards Ad-hoc query/search/report creation Drill-down Forecasts, scenarios, models
Production reports
Predefined reports based on industry-specific requirements
Parameterized reports
Users enter several parameters as in a pivot table to filter data and isolate impacts of parameters
Dashboards/scorecards
Visual tools for presenting performance data defined by users
Ad-hoc query/search/report creation
Allow users to create their own reports based on queries and searches
Drill-down
The ability to move from a high level summary to a more detailed view
Forecasts, scenarios, models
Include capabilities for linear forecasting, “what if” scenario analysis, and statistical analysis
Predictive analysis
use statistical analysis and other techniques to extract information from data and use it to predict future trends and behavior patterns
Predictive analysis extracts
information from data and uses it to predict future trends and behavior patterns
Predictive Analysis accuracy
65%-90%
Data visualization and visual analytics
help users see patterns and relationships in large amounts of data that would be difficult to discern if the data were presented as traditional lists of text or numbers