ISYS 363 Ch. 6 Flashcards

1
Q

To stay ahead of the competition, organizations have turned to _____________, using information systems to gather and analyze data and information from internal and external sources in order to make better business decisions.

business applications

transaction processing

Web sites

business intelligence

e-commerce

A

business intelligence

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2
Q

A key consideration related to business intelligence (BI) is that it focuses on ___________ data to aid in decision making.

past

redundant

future

aligned

predictive

A

past

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3
Q

An example of a type of unstructured data is:

transaction data.

sensor readings.

customer comments posted on a social media site.

clickstream data from a website.

spreadsheets.

A

customer comments posted on a social media site.

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4
Q

Today, organizations require a(n) _________ in order to monitor and analyze data and business processes, adjust business processes, and update organizational plans.

separate company

budget plan

random planning cycle

annual strategic plan

continuous planning process

A

continuous planning process

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5
Q

A ______ is a software application with which you create, store, organize, and retrieve data from a single database or several databases.

transaction

file

network

database management system

application program

A

database management system

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6
Q

A(n) ______ is something you collect data about.

row

entity

table

record

column

A

entity

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7
Q

A(n) _____________ is also known as an entity instance.

table

cell

record

attribute

column

A

record

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8
Q

Which of the following is a limitation of relational database management systems (RDBMS)?

RDBMS data are stored in tables.

RDBMS are not easily scalable in response to demand variations.

RDBMS allows for inserting data.

RDBMS support business processes.

RDBMS allow for different data types.

A

RDBMS are not easily scalable in response to demand variations.

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9
Q

The ________ database management system is capable of handling large volumes of unstructured data.

MySQL

NoSQL

file-based

client-based

RDBMS

A

NoSQL

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10
Q

A key function of RDMBS is the ____________, which enables users to retrieve data from the database to answer questions.

data dictionary

question

table

query

form

A

query

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11
Q

If your data needs exceed traditional RDBMSs and requires NoSQL, _______________ is considered a popular option.

DB2

MySQL

Oracle

Hadoop

SQL Server

A

Hadoop

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12
Q

The purpose of a(n) ________ is to store and distribute valuable data from an organization’s internal information systems and external sources for analysis and querying.

data dictionary

operational system

transaction processing system

data warehouse

master file

A

data warehouse

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13
Q

Which of the following statements about data marts is NOT true?

Data marts are considerably more expensive to develop than data warehouses.

Data marts can be targeted to a specific group of end users.

Data marts are often found in small and medium-sized businesses.

A data mart is a smaller-scope data warehouse.

Data marts can be implemented on simpler and less expensive hardware compared to data warehouses.

A

Data marts are considerably more expensive to develop than data warehouses.

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14
Q

The purpose of a key indicator report is to:

provide answers to unplanned questions.

provide access to greater levels of detail.

provide routine information at predefined intervals.

provide a summary of critical information on a regular schedule.

highlight situations that fall outside the expected normal range of values.

A

provide a summary of critical information on a regular schedule.

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15
Q

The purpose of online analytical processing (OLAP) is to provide:

expert decision making.

complex multidimensional data analyses.

predictive forecasts.

simple data summaries.

rapid posting of transaction data.

A

complex multidimensional data analyses.

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16
Q

The purpose of an OLAP cube is to:

allow data to be analyzed by multiple dimensions.

record a sales transaction.

facilitate e-commerce.

analyze an expert’s judgment.

allow data to be analyzed on a single dimension.

A

allow data to be analyzed by multiple dimensions.

17
Q

________________ algorithms search for hidden patterns in large volumes of data in order to develop predictive models.

E-commerce

RDBMS

Data mining

OLTP

OLAP

A

Data mining

18
Q

The type of data mining that is used to identify items that are frequently purchased together is called _________________ discovery.

predictive

intersection

sequence

class

association

A

association

19
Q

Using a decision support system to determine market share is a(n) ____________ function.

production

marketing

human resources

finance

accounting

A

marketing

20
Q

Which of the following is NOT a key purpose of business analytics?

Understand the data.

Predict business outcomes.

Build explanatory models.

Provide a detailed picture of the current state of a business.

Identify trends.

A

Provide a detailed picture of the current state of a business.

21
Q

A common feature of a decision support system (DSS) is to perform _______ to examine alternative problem solutions.

correlation analysis

association discovery

what-if analysis

competitive intelligence

Web content mining

A

what-if analysis

22
Q

A(n) ______ system uses reasoning methods based on knowledge about a specific problem domain in order to provide advice.

OLAP

expert

competitive intelligence

data mining

decision support

A

expert

23
Q

A key challenge of knowledge management systems is to identify and manage ______ knowledge assets and make them available to organization members.

explicit

private

tacit

textual

archival

A

tacit

24
Q

_______ typically provide(s) push reporting, exception reporting, and pull reporting.

OLAP

Intelligent agents

Digital dashboards

Web crawlers

Neural networks

A

Digital dashboards

25
Q

Which of the following is NOT a common purpose of a geographic information system?

Locate target customers.

Perform competitor analysis.

Identify optimal product mixes at specific locations.

Replicate an expert’s judgment.

Find optimal site locations.

A

Replicate an expert’s judgment.

26
Q

a repository containing data from multiple large databases and other sources that is suitable for direct querying, analysis, or processing

A

data warehouse

27
Q

a data warehouse that is limited in scope and customized for the decision support applications of a particular end-user group

A

data mart

28
Q

a display delivering summary information to managers and executives to provide warnings, action notices, and summaries of business conditions

A

digital dashboard

29
Q

a variety of database technologies enabling highly scalable databases that do not conform to RDBMS schemas

A

NoSQL: “Not only SQL”

30
Q

knowledge assets that reflect the processes and procedures located in employees’ minds

A

tacit knowledge assets

31
Q

a data mining technique used to find associations or correlations among sets of items

A

association discovery