ISYS 363 Ch. 4 Flashcards
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________________.
e-commerce
Web exchanges
business applications
business intelligence
transaction processing
e-commerce
When consumers purchase goods from a business, the transaction is termed ______ e-commerce.
consumer-to-consumer (C2C)
consumer-to-business (C2B)
consumer-to-organization (C2O)
business-to-business (B2B)
business-to-consumer (B2C)
business-to-consumer (B2C)
The form of e-commerce that is the largest in terms of sales dollar volume is ____________ e-commerce.
business-to-business (B2B)
business-to-consumer (B2C)
consumer-to-organization (C2O)
consumer-to-consumer (C2C)
consumer-to-business (C2B)
business-to-business (B2B)
When a person purchases an item from another person via eBay, we have a(n) ______ transaction.
consumer-to-consumer (C2C)
business-to-consumer (B2C)
business-to-business (B2B)
consumer-to-organization (C2O)
consumer-to-business (C2B)
consumer-to-consumer (C2C)
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce.
government-to-business (G2B)
government-to-organization (G2O)
business-to-business (B2B)
government-to-citizen (G2C)
government-to-government (G2G)
government-to-business (G2B)
Businesses that sell goods electronically in cyberspace with no physical store locations are known as ______________ companies.
cross-channel
virtual
brick-and-click
click-and-mortar
multichannel
virtual
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _______________ companies.
click-only
virtual
brick-and-click
pure play
brick-and-mortar
brick-and-click
An advantage of the click-only e-commerce strategy is _______________.
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
the higher prices can be charged because customers do not price compare
reduced competitive pressures
the lower variety of product offerings are needed
less need to enhance technologies
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
A business model enabled by Web technologies is that of ______________, in which firms tailor products and services to a customer’s particular needs on a large scale.
menu-driven pricing
reverse pricing
reintermediation
mass customization
disintermediation
mass customization
Buying and selling on the Web has disrupted many industries due to _____________, the elimination of the need for a middleman.
disintermediation
menu-driven pricing
mass customization
reverse pricing
reintermediation
disintermediation
A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate?
Mass customization
Niche marketing
Menu-driven pricing
Dynamic pricing
Group buying
Group buying
Which of the following is a characteristic of social commerce?
Understanding the return policies of the online retailer
Receiving product recommendations based on the buying habits of similar shoppers
Storing items in an electronic shopping cart for purchase at a later date
Receiving lifetime warranties for purchased products
Purchasing goods using a PayPal account
Receiving product recommendations based on the buying habits of similar shoppers
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?
Customers can more easily comparison shop.
The ability to offer a virtually unlimited number and variety of products.
Widespread online presence allows more effective ways to compete for customers.
Customers find it more comfortable to shop and easier to return unwanted items.
There is more effective price competitiveness.
Customers find it more comfortable to shop and easier to return unwanted items.
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______.
outliers
mass market
anomalies
niche segments
long tails
long tails
In order to improve their websites, companies should track the ____________, which is the percentage of visitors who leave the website after viewing that page.
bounce rate
exit rate
viewing rate
visit length
conversion rate
exit rate
