ISYS 363 Ch. 2 Flashcards
______ is(are) the activity(ies) organizations perform in order to reach their business goals.
Estimation
Business principles
Automating work
Making decisions
Business processes
Business processes
A(n) _______ refers to anything that occurs as a part of an organization’s daily business for which a record must be kept.
information system
event
transaction
activity
business process
transaction
_____________ decisions are relatively straightforward and usually can be programmed directly into ____________ information systems.
Semi-structured; executive
Executive; strategic
Unstructured; managerial
Structured; operational
Strategic; operational
Structured; operational
At the tactical level of the organization, managers focus on using organizational resources to increase ______________.
accuracy
utilization
effectiveness
efficiency
speed
effectiveness
Which of the following perspectives focuses on using information systems to improve business processes based on the analysis of past behavior?
Organizational learning
Organizational redesign
Strategic redesign
Automation
Strategic planning
Organizational learning
Which type of organizational strategy is used by Walmart?
Low-cost leadership
Best-cost provider
Focused differentiation
Cost maximization
Broad differentiation
Low-cost leadership
Which type of organizational strategy is used by Porsche?
Low-cost leadership
Differentiation
Value creation
Cost maximization
Best-cost provider
Differentiation
Which of the following is NOT one of Porter’s five primary competitive forces?
Customer bargaining power
Substitute goods
Threat of new entrants
Industry rivalry
Information
Information
________ can be used to identify opportunities to apply information systems to support activities performed throughout the business and thereby gain a competitive advantage.
Competitive studies
Value chain analysis
Focus groups
Market research
Financial forecasts
Value chain analysis
Establishing electronic connections with suppliers and customers is one way organizations enhance their _______ with information systems.
competitive studies
value chains
focus groups
market research
financial forecasts
value chains
Which of the following is NOT a valid approach to use in assessing the value of an organization’s IS infrastructure.
Operational value
Economic value
Predictive value
Architectural value
Regulatory and compliance value
Predictive value
The activity of analyzing an organization to determine where value is added to products or services is called ________.
entity relationship analysis
value stage analysis
cost-benefit analysis
value chain analysis
training needs analysis
value chain analysis
The ________ component of a business model outlines the utility that the product or service has to offer the customer.
revenue streams
channels
key resources
value proposition
customer relationships
value proposition
An e-business revenue model that involves paying businesses that bring or refer customers to another business is called ________.
subscription
licensing
brokerage
affiliate marketing
traditional sales
affiliate marketing
An e-business revenue model that involves users paying a fee for using protected intellectual property is called ________.
traditional sales
licensing
brokerage
subscription
affiliate marketing
licensing
Organizations offering a free basic subscription that can be upgraded to a fee-based, premium subscription offering more features is applying the ________ subscription business model.
freemium
licensing
traditional sales
affiliate marketing
brokerage
freemium
Which type of innovation encourages employees to use their talents in innovative ways?
Product performance
Process
Structure
Customer engagement
Product system
Structure
Which type of innovation is illustrated by Toyota implementing lean production principles?
Product system
Product performance
Customer engagement
Process
Structure
Process
Which of the following challenges of innovative information systems is illustrated by the “format wars” of Blu-ray versus HD-DVD?
Innovation is often fleeting.
Innovation is a process.
Innovation is often risky.
Innovation is often easy.
Innovation is not worthwhile.
Innovation is often risky
Having the human capital needed to deploy innovative information systems is associated with ________________ requirements.
strategic
process
operational
risk tolerance
resource
resource
Which of the following statements about using information systems as a strategic innovation is true?
Information systems are considered more important than people to an organization.
Using information systems as a strategic innovation is impossible.
Using information systems to lower operating costs will produce lasting, sustainable competitive advantages.
Using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained.
Information systems cannot be used to make a product or service unique.
Using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained.
Using information systems to develop extensive knowledge of your customers, thereby providing high-quality customer service, ________.
increases customer switching costs
makes your products commodities
improves brand awareness
decreases customer switching costs
adds uniqueness to your products
increases customer switching costs
A new technology, product, or service that eventually surpasses the existing dominant technology, product, or service in the market is termed a ________.
disruptive innovation
resource-intensive innovation
stationary innovation
transitory innovation
distinctive innovation
disruptive innovation
Organizations can more effectively respond to disruptive innovations in their industry by following the _______________ process.
risk avoidance
integrity
participation
innovator’s dilemma
disruptive growth engine
disruptive growth engine
A surprising recommendation from the disruptive innovation cycle is:
innovate once and forget it.
put marketing ahead of technology.
put technology ahead of strategy.
put marketing ahead of strategy.
always put strategy first.
put technology ahead of strategy.
