ISYS 363 Ch. 2 Flashcards

1
Q

______ is(are) the activity(ies) organizations perform in order to reach their business goals.

Estimation

Business principles

Automating work

Making decisions

Business processes

A

Business processes

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2
Q

A(n) _______ refers to anything that occurs as a part of an organization’s daily business for which a record must be kept.

information system

event

transaction

activity

business process

A

transaction

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3
Q

_____________ decisions are relatively straightforward and usually can be programmed directly into ____________ information systems.

Semi-structured; executive

Executive; strategic

Unstructured; managerial

Structured; operational

Strategic; operational

A

Structured; operational

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4
Q

At the tactical level of the organization, managers focus on using organizational resources to increase ______________.

accuracy

utilization

effectiveness

efficiency

speed

A

effectiveness

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5
Q

Which of the following perspectives focuses on using information systems to improve business processes based on the analysis of past behavior?

Organizational learning

Organizational redesign

Strategic redesign

Automation

Strategic planning

A

Organizational learning

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6
Q

Which type of organizational strategy is used by Walmart?

Low-cost leadership

Best-cost provider

Focused differentiation

Cost maximization

Broad differentiation

A

Low-cost leadership

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7
Q

Which type of organizational strategy is used by Porsche?

Low-cost leadership

Differentiation

Value creation

Cost maximization

Best-cost provider

A

Differentiation

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8
Q

Which of the following is NOT one of Porter’s five primary competitive forces?

Customer bargaining power

Substitute goods

Threat of new entrants

Industry rivalry

Information

A

Information

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9
Q

________ can be used to identify opportunities to apply information systems to support activities performed throughout the business and thereby gain a competitive advantage.

Competitive studies

Value chain analysis

Focus groups

Market research

Financial forecasts

A

Value chain analysis

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10
Q

Establishing electronic connections with suppliers and customers is one way organizations enhance their _______ with information systems.

competitive studies

value chains

focus groups

market research

financial forecasts

A

value chains

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11
Q

Which of the following is NOT a valid approach to use in assessing the value of an organization’s IS infrastructure.

Operational value

Economic value

Predictive value

Architectural value

Regulatory and compliance value

A

Predictive value

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12
Q

The activity of analyzing an organization to determine where value is added to products or services is called ________.

entity relationship analysis

value stage analysis

cost-benefit analysis

value chain analysis

training needs analysis

A

value chain analysis

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13
Q

The ________ component of a business model outlines the utility that the product or service has to offer the customer.

revenue streams

channels

key resources

value proposition

customer relationships

A

value proposition

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14
Q

An e-business revenue model that involves paying businesses that bring or refer customers to another business is called ________.

subscription

licensing

brokerage

affiliate marketing

traditional sales

A

affiliate marketing

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15
Q

An e-business revenue model that involves users paying a fee for using protected intellectual property is called ________.

traditional sales

licensing

brokerage

subscription

affiliate marketing

A

licensing

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16
Q

Organizations offering a free basic subscription that can be upgraded to a fee-based, premium subscription offering more features is applying the ________ subscription business model.

freemium

licensing

traditional sales

affiliate marketing

brokerage

A

freemium

17
Q

Which type of innovation encourages employees to use their talents in innovative ways?

Product performance

Process

Structure

Customer engagement

Product system

A

Structure

18
Q

Which type of innovation is illustrated by Toyota implementing lean production principles?

Product system

Product performance

Customer engagement

Process

Structure

A

Process

19
Q

Which of the following challenges of innovative information systems is illustrated by the “format wars” of Blu-ray versus HD-DVD?

Innovation is often fleeting.

Innovation is a process.

Innovation is often risky.

Innovation is often easy.

Innovation is not worthwhile.

A

Innovation is often risky

20
Q

Having the human capital needed to deploy innovative information systems is associated with ________________ requirements.

strategic

process

operational

risk tolerance

resource

A

resource

21
Q

Which of the following statements about using information systems as a strategic innovation is true?

Information systems are considered more important than people to an organization.

Using information systems as a strategic innovation is impossible.

Using information systems to lower operating costs will produce lasting, sustainable competitive advantages.

Using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained.

Information systems cannot be used to make a product or service unique.

A

Using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained.

22
Q

Using information systems to develop extensive knowledge of your customers, thereby providing high-quality customer service, ________.

increases customer switching costs

makes your products commodities

improves brand awareness

decreases customer switching costs

adds uniqueness to your products

A

increases customer switching costs

23
Q

A new technology, product, or service that eventually surpasses the existing dominant technology, product, or service in the market is termed a ________.

disruptive innovation

resource-intensive innovation

stationary innovation

transitory innovation

distinctive innovation

A

disruptive innovation

24
Q

Organizations can more effectively respond to disruptive innovations in their industry by following the _______________ process.

risk avoidance

integrity

participation

innovator’s dilemma

disruptive growth engine

A

disruptive growth engine

25
Q

A surprising recommendation from the disruptive innovation cycle is:

innovate once and forget it.

put marketing ahead of technology.

put technology ahead of strategy.

put marketing ahead of strategy.

always put strategy first.

A

put technology ahead of strategy.