Introduction to Campaign Objectives. Flashcards
What is a campaign objective in Meta Ads Manager?
A campaign objective is the specific goal you want to achieve with your ad, such as increasing awareness, driving traffic, or generating sales.
What framework should businesses use when setting advertising goals?
The SMART framework:
* Specific – Clearly defined.
* Measurable – Can track progress.
* Achievable – Realistic.
* Relevant – Aligns with business goals.
* Time-bound – Has a deadline.
What are the three stages of the marketing funnel?
- Awareness (Introduce brand to new people).
- Consideration (Encourage engagement or interest).
- Conversion (Drive purchases or actions).
What are the six campaign objectives in Meta Ads Manager?
- Awareness – Increase brand recognition.
- Traffic – Drive people to a website or app.
- Engagement – Boost likes, shares, or comments.
- Leads – Collect information from potential customers.
- App promotion – Get people to install or engage with an app.
- Sales – Drive purchases or conversions.
What is the purpose of the Awareness campaign objective?
To increase brand recognition and make potential customers familiar with the business.
When should businesses use the Traffic campaign objective?
When they want to send people to a website, app, or Messenger conversation without requiring an immediate purchase.
How does the Engagement campaign objective work?
It encourages interactions such as post reactions, shares, event responses, or video views.
What is the goal of the Leads campaign objective?
To collect customer contact information through forms, Messenger, or phone calls.
When should a business use the App Promotion campaign objective?
When they want to increase app installs or encourage users to take specific actions within an app.
What does the Sales campaign objective focus on?
Driving purchases, sign-ups, or other conversions on a website, app, or Messenger.
What are the two main buying types in Meta Ads Manager?
- Auction: Competes in real-time to show ads to the best audience.
- Reservation (Reach & Frequency): Guarantees ad delivery to a specific audience at a fixed price.
Why is the learning phase important in Meta advertising?
The learning phase is the initial period when Meta’s system optimises ad delivery by testing different audiences, placements, and creatives.
How long does the learning phase typically last?
- 7 days OR
- 50 conversions per ad set
What are the key steps in running a campaign?
- Choose a campaign objective.
- Set up the ad campaign.
- Run and monitor ad performance.
- Refine strategy based on insights.
What is a destination in an ad campaign?
The location where users are sent after clicking the ad, such as a website, Messenger, app, or WhatsApp.
