Choose Ad Placements, Budget, and Schedule in Meta Ads Manager

Question 1

What are ad placements in Meta Ads Manager?

Answer 1

Ad placements refer to the locations where an ad appears across Meta platforms, including Facebook, Instagram, Messenger, and Audience Network.

Question 2

What are the main types of ad placements on Meta platforms?

Answer 2

• Feeds (Facebook, Instagram, Marketplace, Video Feeds).
  
  • Stories & Reels (Instagram & Facebook Stories/Reels).
  • In-Stream (Ads before, during, or after videos).
  • Search results (Facebook search placements).
  • Messages (Messenger & WhatsApp inbox ads).
  • Apps & websites (Audience Network).

Question 3

What is Advantage+ Placements in Meta Ads Manager?

Answer 3

Advantage+ Placements (formerly Automatic Placements) let Meta automatically optimise ad delivery across the best-performing placements.

Question 4

What is the difference between Advantage+ Placements and Manual Placements?

Answer 4

• Advantage+ Placements: Uses AI to automatically place ads where they perform best.
  
  • Manual Placements: Lets advertisers manually select specific platforms and placements.

Question 5

What factors should businesses consider when choosing manual placements?

Answer 5

• Where their target audience spends time.
  
  • The format of their ad (video, image, carousel).
  • The objective of the campaign (engagement, conversions, awareness).

Question 6

What are the two main types of ad budgets in Meta Ads Manager?

Answer 6

1. Advantage Campaign Budget (ACB) – Automatically distributes budget across ad sets.
2. Individual Ad Set Budget – Assigns a fixed budget to each ad set.

Question 7

How does Advantage Campaign Budget (ACB) help optimise spending?

Answer 7

ACB distributes budget dynamically across the best-performing ad sets to maximise results.

Question 8

What are the two budget options for individual ad sets?

Answer 8

• Daily budget: Sets a fixed amount per day.
  
  • Lifetime budget: Spends a set total amount over the campaign duration.

Question 9

What factors influence how much businesses should spend on ads?

Answer 9

• Campaign objective (awareness vs. conversions).
  
  • Audience size (smaller = higher cost per result).
  • Competition in the ad auction.
  • Placement selection (some placements cost more than others).

Question 10

How does Meta’s ad auction system work?

Answer 10

Ads compete based on bid amount, ad quality, and estimated action rate. The highest-value ad wins the placement.

Question 11

What are the charging methods for Meta ads?

Answer 11

• Impressions (CPM) – Cost per 1,000 views.
  
  • Clicks (CPC) – Cost per click.
  • Conversions (CPA) – Cost per action (purchase, lead, etc.).

Question 12

What is the best budgeting strategy for businesses new to Meta ads?

Answer 12

• Start with a small daily budget.
  
  • Monitor cost per result.
  • Gradually increase budget for high-performing ads.

Question 13

How does scheduling impact ad performance?

Answer 13

• Running ads continuously ensures constant reach.
  
  • Using a specific schedule can target peak engagement times.

Question 14

How can businesses improve cost-efficiency in ad campaigns?

Answer 14

• Use Advantage+ Placements.
  
  • Set clear objectives.
  • Continuously test and optimise ad creatives.
  • Target high-intent audiences.