Connect with Customers Through WhatsApp Business

Question 1

What is WhatsApp Business, and how does it benefit businesses?

Answer 1

WhatsApp Business is a free messaging app that allows businesses to communicate with customers, showcase products, and manage orders efficiently.

Question 2

How do you set up a WhatsApp Business account?

Answer 2

1. Download WhatsApp Business from Google Play or the App Store.
2. Verify the business phone number.
3. Set the business name and category.
4. Create a profile with contact details, hours, and a description.
5. Link to a Facebook Page for cross-platform promotion (optional).

Question 3

What key features does WhatsApp Business offer?

Answer 3

• Business profile: Displays key details like hours and location.
  
  • Catalog: Showcases products and services.
  • Automated messages: Sends greetings, away messages, and quick replies.
  • Labels: Organises customer messages.
  • Click-to-WhatsApp ads: Drives conversations from Facebook and Instagram ads.

Question 4

How can businesses encourage customers to interact on WhatsApp?

Answer 4

• Add a WhatsApp button to a Facebook Page.
  
  • Share short links that open a chat.
  • Use QR codes for instant chat access.
  • Run ads that click to WhatsApp on Facebook and Instagram.

Question 5

What are short links, and how do they help businesses?

Answer 5

Short links are custom URLs that let customers start a WhatsApp chat without saving a phone number. They can be shared in emails, websites, or social media.

Question 6

How do ads that click to WhatsApp work?

Answer 6

These ads appear on Facebook and Instagram and open a WhatsApp chat when clicked, allowing businesses to start a conversation instantly.

Question 7

What automated messaging options are available in WhatsApp Business?

Answer 7

• Greeting messages: Welcome new customers.
  
  • Quick replies: Provide instant answers to common questions.
  • Away messages: Inform customers when you’re unavailable.
  • Marketing messages: Re-engage customers with promotions and updates.

Question 8

How can businesses organise customer messages in WhatsApp Business?

Answer 8

Businesses can use labels to categorise messages, such as:
* New customer
* New order
* Pending payment
* Order complete
* Follow-up required

Question 9

What is the purpose of a WhatsApp Business catalog?

Answer 9

A catalog acts as a mobile storefront, allowing businesses to showcase up to 500 products or services with descriptions, prices, and links.

Question 10

What best practices should businesses follow when using WhatsApp Business?

Answer 10

• Respond promptly to messages.
  
  • Use automated responses for efficiency.
  • Keep the catalog updated with accurate prices and descriptions.
  • Organise messages with labels.
  • Use click-to-WhatsApp ads to attract customers.