Establish an Audience for Your Facebook Page Flashcards
What are the benefits of creating a Facebook Page for a business?
A Facebook Page helps businesses tell their brand story, attract people with related interests, engage existing customers, and reach new ones through ads.
How is a Facebook Page different from a personal profile?
A Facebook Page is designed for businesses, brands, and public figures, while a personal profile is for individual use. Pages can run ads, access insights, and allow multiple admins.
What are key steps to creating a Facebook Page for a business?
- Set up a personal profile (if not already done).
- Click Pages and then Create a new Page.
- Add a profile picture and cover photo.
- Select a business name and category.
- Complete the About section with contact info, hours, and links.
- Add an action button (e.g., Contact, Shop, Book Now).
What are some ways businesses can grow their audience on Facebook?
Businesses can:
* Invite people to like the Page.
* Engage regularly by posting updates and responding to comments.
* Use Facebook Stories, Reels, and Live videos.
* Create events and groups to connect with people.
* Run Facebook ads to target new audiences.
What is the new Pages experience, and how does it differ from the classic version?
The new Pages experience offers:
* A simplified layout for easier navigation.
* A dedicated Page feed separate from personal profiles.
* Task-based permissions for better admin control.
* Improved insights to help businesses understand engagement.
What tools can businesses use to engage with their audience on Facebook?
Posts (text, images, videos, carousels)
* Stories (short, disappearing updates)
* Reels (short-form, engaging videos)
* Live videos (real-time broadcasts)
* Events (in-person or online gatherings)
* Groups (community building around a shared interest)
How can businesses use Shops on Facebook?
Shops allow businesses to set up a digital storefront where they can list products, manage inventory, and enable purchases directly on Facebook and Instagram.
What role do Facebook ads play in growing a Page’s audience?
Ads help businesses reach people outside their existing audience, boost posts, promote events, and drive traffic to their website or store.
What insights can businesses access from their Facebook Page?
Businesses can track:
* Reach (how many people saw the Page’s content).
* Engagement (likes, shares, comments).
* Follower growth (new and lost followers).
* Post performance (which content performs best).
How does Audience Insights help businesses?
Audience Insights provides demographic data, interests, and behaviour patterns of a Page’s followers, helping businesses tailor content and ads to their audience.
What are some best practices for managing a Facebook Page effectively?
Post regular, relevant, and engaging content.
* Use Facebook Stories, Reels, and Live videos to interact with followers.
* Respond to comments and messages quickly.
* Analyse Page Insights to refine content strategy.
* Encourage customer reviews and feedback.
What is the role of Page access and permissions in managing a Facebook Page?
Businesses can assign different roles:
* Admin: Full control over the Page.
* Editor: Can manage content and respond to messages.
* Moderator: Can manage comments and messages but not content.
* Advertiser: Can run ads but not manage content.
* Analyst: Can view insights but cannot manage posts or ads.
How can businesses improve engagement on their Facebook Page?
Pin a welcome post to introduce new visitors.
* Use action buttons (e.g., Shop Now, Contact Us).
* Encourage followers to leave reviews.
* Respond to customer messages promptly.
* Create a Facebook Group to foster community interaction.
