Get Started with Advertising on Facebook and Instagram.

Question 1

What is the main difference between a post and an ad on Facebook and Instagram?

Answer 1

• A post is organic content shared with followers.
  
  • An ad is a paid promotion designed to reach a wider audience and appears with a “Sponsored” label.

Question 2

What are the two main ways to advertise on Facebook and Instagram?

Answer 2

• Boosting a post (turning an existing post into an ad).
  
  • Creating a new ad in Meta Ads Manager.

Question 3

What is a boosted post, and when should businesses use it?

Answer 3

A boosted post is an existing post that is promoted to a larger audience. It’s useful for increasing engagement, reach, and brand awareness.

Question 4

What are best practices for boosting posts?

Answer 4

• Choose high-performing posts that already have engagement.
  
  • Use high-quality visuals and compelling captions.
  • Set a clear goal (e.g., website visits, engagement, messages).
  • Target the right audience.

Question 5

What are the key steps to creating an ad from a Facebook Page?

Answer 5

1. Click Advertise on the Page.
2. Choose an objective (e.g., traffic, leads, engagement).
3. Select an audience (custom, lookalike, or automatic).
4. Set a budget and duration.
5. Choose ad placements (Facebook, Instagram, Messenger).
6. Publish and monitor performance.

Question 6

What is the benefit of automated ads?

Answer 6

Automated ads use AI to optimise ad delivery, helping businesses reach the right audience and improve performance with minimal manual effort.

Question 7

How can businesses advertise from an Instagram account?

Answer 7

• Switch to a business account.
  
  • Use Boost Post on an existing post or story.
  • Define the objective (profile visits, website clicks, messages).
  • Select target audience (automatic or custom).
  • Set a budget and duration.
  • Launch and track results in Insights.

Question 8

What are the key factors to consider when creating an Instagram ad?

Answer 8

• Use eye-catching visuals.
  
  • Keep captions short and engaging.
  • Select the right call-to-action (CTA).
  • Target the most relevant audience.
  • Optimise for mobile viewing.

Question 9

What are the three main destinations for Instagram ads?

Answer 9

• More profile visits (drive traffic to your Instagram profile).
  
  • More website visits (direct users to a website or landing page).
  • More messages (encourage conversations with potential customers).

Question 10

What role does Meta Ads Manager play in ad creation?

Answer 10

Meta Ads Manager is an advanced tool that allows businesses to create, manage, and analyse ads across Facebook and Instagram.

Question 11

What are the benefits of using Meta Ads Manager over boosting posts?

Answer 11

• More targeting options.
  
  • Greater control over placements.
  • Advanced budgeting and bidding strategies.
  • Ability to A/B test ad variations.

Question 12

What are the key considerations when setting an ad budget?

Answer 12

• Daily budget (spends a set amount per day).
  
  • Lifetime budget (spends a total amount over a set duration).
  • Choose based on business goals and ad duration.

Question 13

What are the two main buying types for ads on Meta platforms?

Answer 13

• Auction: Bids for audience actions or impressions dynamically.
  
  • Reservation (reach & frequency): Predictably reaches a specific audience at a fixed cost.

Question 14

What are the best practices for writing ad copy?

Answer 14

• Keep text short and to the point.
  
  • Highlight a clear value proposition.
  • Use a strong CTA (e.g., “Shop Now,” “Sign Up”).
  • Optimise for mobile-first viewing.