Evaluate Campaign Results in Meta Ads Manager Flashcards
Why is it important to evaluate campaign results in Meta Ads Manager?
Evaluating results helps businesses measure ad performance, optimise future campaigns, and improve return on investment (ROI).
What are the key metrics businesses should track in Meta Ads Manager?
- Impressions – Number of times an ad was shown.
- Reach – Number of unique people who saw the ad.
- Engagement – Likes, shares, comments, and clicks.
- Click-through rate (CTR) – Percentage of people who clicked after seeing the ad.
- Conversion rate – Percentage of users who completed the desired action (purchase, sign-up, etc.).
- Cost per result (CPR) – Average cost for each achieved goal.
What is the difference between Impressions and Reach?
- Impressions count the total number of times an ad is displayed.
- Reach counts the unique users who saw the ad at least once.
What is click-through rate (CTR), and why is it important?
CTR = (Clicks ÷ Impressions) × 100%. It shows how many people clicked on the ad after seeing it, indicating ad effectiveness.
How can businesses reduce cost per result (CPR)?
- Improve ad relevance and quality.
- Use better audience targeting.
- Test different creatives and CTAs.
- Optimise ad placements.
What are conversion metrics, and why are they important?
Conversion metrics measure how many people complete a desired action, such as making a purchase or signing up. They help businesses track return on ad spend (ROAS).
What is return on ad spend (ROAS), and how is it calculated?
ROAS = Revenue from ads ÷ Ad spend. It measures how much revenue a business earns for every dollar spent on ads.
What tool does Meta provide to track conversion events?
The Meta Pixel and Conversions API track actions like purchases, sign-ups, and leads on a website.
How can businesses compare ad performance over time?
By using the Breakdown Tool in Ads Manager to compare results by time, placement, audience segment, and device type.
What is the Attribution Setting, and how does it impact campaign evaluation?
The Attribution Setting determines how long after clicking or viewing an ad a conversion is counted. Common settings include:
* 1-day click
* 7-day click (default)
* 1-day view
How does the Learning Phase impact ad performance?
The Learning Phase occurs when Meta’s algorithm tests different ad placements and audiences to optimise delivery. It stabilises after 50 conversion events.
What is A/B testing, and why is it useful?
A/B testing compares two versions of an ad to see which performs better, helping businesses refine their targeting, creatives, and budgets.
How can businesses export and share reports from Ads Manager?
Businesses can use the Ads Reporting Tool to create, export, and share custom performance reports.
What are best practices for evaluating ad performance?
- Track metrics that align with campaign objectives.
- Compare current performance with past data.
- Adjust audiences, creatives, and placements based on results.
- Use A/B testing for continuous improvement.
