Establish a Business Presence with Messenger Flashcards
What are the benefits of using Messenger for business?
Messenger allows businesses to communicate quickly and efficiently with customers, provide customer support, manage sales, and build trust through direct messaging.
How can businesses access Messenger?
Businesses can access Messenger via Facebook, the Messenger app, or Meta Business Suite on desktop and mobile.
What are the different ways businesses can encourage customers to message them on Messenger?
- Messenger action button on a Facebook Page.
- M.me links (direct Messenger links businesses can share).
- QR codes that open Messenger conversations.
- Ads that click to Messenger on Facebook and Instagram.
What are M.me links, and how can businesses use them?
M.me links are unique Messenger URLs that open a direct chat with a business when clicked. Businesses can embed them in QR codes, emails, websites, and social media posts to encourage conversations.
How do ads that click to Messenger work?
These ads encourage users to start a chat with a business instead of clicking to a website. They can be used to generate leads, answer questions, or drive sales.
What are sponsored messages in Messenger?
Sponsored messages allow businesses to reengage customers who have previously messaged them by sending targeted messages within the existing chat thread.
What features does Messenger provide to organise customer chats?
- Labels: Categorise chats (e.g., new customer, order completed).
- Activity tracking: Monitor customer journey steps (e.g., payment, order shipped).
- Notes: Add reminders or details about customer interactions.
How can businesses improve efficiency with automated messaging?
Businesses can use:
* Instant replies: Automatic greeting for first-time messages.
* Away messages: Let customers know when to expect a response.
* Frequently asked questions (FAQs): Provide quick answers to common queries.
* Custom keyword responses: Trigger pre-set replies based on specific words.
How do instant replies benefit businesses?
Instant replies provide immediate acknowledgement when a customer messages a business, helping set expectations and improving response times.
What are away messages, and when should businesses use them?
Away messages inform customers when the business is unavailable and let them know when they will receive a response.
What is the purpose of saved replies in Messenger?
Saved replies help businesses quickly respond to frequently asked questions, saving time and ensuring consistency in messaging.
What are custom keyword responses, and how do they work?
Businesses can set up automatic replies based on specific keywords a customer types (e.g., typing “hours” triggers a reply with store hours).
What best practices should businesses follow when using Messenger?
- Respond promptly to customer messages.
- Personalise replies with customer names and order details.
- Use friendly, clear, and professional language.
- Enable automation for common inquiries but keep human support available.
How can businesses use Messenger for customer support?
Businesses can provide order updates, troubleshooting assistance, appointment scheduling, and general inquiries through Messenger.
How can businesses integrate Messenger with Meta Business Suite?
Meta Business Suite allows businesses to manage Messenger messages, automate responses, and track customer interactions from a single dashboard.
