Connect with People on Instagram. Flashcards
What are the benefits of having a business account on Instagram?
A business account provides access to insights, advertising tools, direct customer interactions, and shopping features to promote products and services.
What features does Instagram provide to help businesses grow?
Businesses can use:
* Professional dashboard for insights and analytics.
* Direct messaging tools to connect with customers.
* Instagram Shops to sell products.
* Ads to reach new audiences.
How do you set up a business account on Instagram?
- Create an Instagram account (or use an existing one).
- Go to Settings > Account and select Switch to Business Account.
- Add business details (category, contact info, website).
- Connect to a Facebook Page (optional, but recommended).
What are the key elements of a well-optimised Instagram profile?
- Username: Recognisable and relevant to the business.
* Profile picture: Brand logo or recognisable image.
* Bio: A concise description of the business with key details.
* Contact options: Email, phone, or WhatsApp.
* Action button: Enables users to book, contact, or shop.
What are Instagram’s primary content formats for businesses?
Posts: Photos and videos that appear in the feed.
* Stories: Temporary content that disappears after 24 hours.
* Reels: Short, engaging videos with music and effects.
* Live videos: Real-time broadcasts for direct interaction.
* Carousels: Multiple photos or videos in a single post.
How can businesses use Instagram Stories effectively?
- Share behind-the-scenes content or daily updates.
- Use interactive stickers (polls, questions, quizzes).
- Include links (for accounts with 10K+ followers or via Instagram Shop).
- Feature customer testimonials and product showcases.
What are the benefits of using Instagram Reels for business?
- Boosts organic reach with algorithm priority.
- Increases engagement through entertaining content.
- Showcases products and services in a creative way.
- Allows the use of music, voiceovers, and effects.
How can businesses use Instagram Live?
- Host Q&A sessions with customers.
- Launch new products in real time.
- Show behind-the-scenes content.
- Collaborate with influencers or partners.
- Save live videos for later viewing.
What are the benefits of Instagram Shopping?
- Enables businesses to tag products in posts, Stories, and Reels.
- Creates a Shop tab where users can browse products.
- Allows customers to purchase directly from Instagram.
- Provides product insights and analytics.
How can businesses increase engagement on Instagram?
- Use high-quality visuals and compelling captions.
- Post consistently and at optimal times.
- Engage through comments, direct messages, and Stories.
- Use hashtags and geotags for wider reach.
- Collaborate with influencers and other brands.
How can businesses manage messages and customer interactions on Instagram?
- Use quick replies for common questions.
- Organise messages into Primary and General tabs.
- Flag important conversations for follow-up.
- Use direct messages for personalised customer support.
What are the best practices for creating Instagram ads?
- Choose a clear objective (brand awareness, conversions, engagement).
- Use eye-catching visuals and engaging captions.
- Target the right audience using Instagram’s ad tools.
- Test different formats (Stories, Reels, Feed ads).
- Monitor performance metrics and adjust accordingly.
How does the Instagram Professional Dashboard help businesses?
It provides insights on performance, audience engagement, and content trends to help businesses optimise their strategy.
What are the key creative best practices for Instagram content?
- Use contrasting colours and a single focal point.
- Keep videos under 15 seconds and capture attention early.
- Design for sound-off viewing with captions.
- Use different angles and perspectives in photos and videos.
How can businesses use hashtags effectively on Instagram?
- Use relevant industry hashtags to reach the right audience.
- Mix popular, niche, and branded hashtags for balance.
- Avoid using too many hashtags (best practice: 5-10 per post).
- Research top-performing hashtags in their industry.
What role do Instagram insights and analytics play?
They provide data on reach, engagement, follower demographics, and content performance to refine marketing strategies.
How can businesses build a strong Instagram presence?
- Maintain a consistent aesthetic and tone.
- Post authentic and engaging content.
- Encourage user-generated content and collaborations.
- Stay updated with Instagram’s latest features and trends.
