interviews

Question 1

structured interviews

Answer 1

these are made up of a pre-determined set of questions that are asked in a fixed order, like a questionnaire but conducted face to face or over the phone

Question 2

unstructured interview

Answer 2

these work a lot like a conversation, there are no set questions

there is a general aim that a certain topic will be discussed but interaction tends to be free-flowing

Question 3

semi-structures interviews

Answer 3

there is a list of questions determined in advance but interviewers are also free to ask follow up questions when they feel it is appropriate

Question 4

structured interview strength

Answer 4

easy to replicate due to their standardised format, this also reduces differences between interviewers

Question 5

structured interview limitation

Answer 5

it is not possible for interviewers to deviate from the topic or elaborate their points, this could be a source of frustration for some

Question 6

unstructured interview strength

Answer 6

there is much more flexibility and interviews are more likely to gain insight into the worldview of the interviewee

Question 7

unstructured interview limitation

Answer 7

analysis of data is not straightforward, the interview may consist of a lot of irrelevant information, drawing conclusions is also difficult

Question 8

response bias

Answer 8

this is where respondents tend to reply in a similar way

Question 9

social desirability bias

Answer 9

respondents may be keep to present themselves in a positive light and this may influence the honesty of the answers given