internal factors of strategic positioning ( - balance sheets) Flashcards
UNIT 7A
mission statements vs vision statements
purpose of the business
what it wants to be in the future
influences on a businesses mission
values of founders
values of employees
industry apart of
societal views
ownership of the business
define corporate objectives
medium - long term goals to coordinate the business
define strategic decisions
made by senior management for long term involving major commitment
internal influences on corporate objectives and strategic decisions
poor performance
new leader/ownership
pressures for short-termism
business culture
external influences on corporate objectives and strategic decisions
state of the economy
global prices
technological changes
migration
strategy vs tactics
long term
short term
SWOT analysis
strengths weaknesses opportunities threats
name a strategic analysis
SWOT
benefits of SWOT
low cost
structured
recognise risk
combined well with PESTLE-C
can be used within functions
limitations of SWOT
unable to factor in multi-sided factors
does not provide a solution
can be subjective
only as good as the data based upon
capital employed =
working capital + NCA
working capital =
CA - CL
what does the amount of working capital depend on
the volume of sales
the trade credit offered
growth
length of operating cycle
rate of inflation
what is depreciation
the reduction in value of an asset over a period of time
why do firms depreciate assets
to show its re-sale value
Types of profit on an income statement
Gross profit
Net profit (before and after tax)
operating profit
structure of an income statement
gross profit (rev - cogs)
operating profit (gross - overheads)
profit before tax (operating +financing costs)
profit after tax (profit before tax - tax)