Influence & Persuasion Techniques Flashcards
1
Q
Personal Appeal
A
eliciting emotion to prompt behavior, using strong language; less effective on factually-driven people
2
Q
Forming Coalitions
A
like-minded people come together to fight for/against a cause; useful when a shared goal is identified; individual voices carry more weight as a unified group
3
Q
Rational Persuasion
A
employ facts, figures, logic as basis for argument; appeal to someone on a cognitive, rational level; less effective on emotionally-driven people
4
Q
Leading By Example
A
leader models attitudes, words, behaviors that they want from followers; shows that leader is not “above” followers
