I, Daniel Blake Flashcards
Product context
An independent social realist film
A UK/French co-production
Receiving funding from the BFI and BBC films
Directed by
Ken Loach
His largest grossing film (Over $8 million)
Was highly critically acclaimed and generated much debate due to the contemporary social and political issues addressed in the film
Awards
Was exhibited at many film festivals
Won the Palme d’Or Cannes
Nominated for many awards
Social contexts
Addresses contemporary British social issues such as poverty, the welfare system and the Work Capability Assessment
Portrays a group of traditionally underrepresented characters in Newcastle struggling in poverty to gain benefits and support
Political contexts
Clear left-wing political message and criticisms specific government policies
Ken Loach’s work
Addressed similar issues as he is a social campaigner
Known for his socialist views
Intended audience
Educated, media literate and socially aware people
Economic factors
Financial profits are less important due to the political messages that it tries to convey
Production
Low budget social realist film
Filmed largely on location (Hospital, job centres etc.)
Features lesser known actors and doesn’t rely on special effects
Distribution
Includes links to social media and the trailer offers a hashtag suggesting links with Twitter
Marketing
Likely to be consumed in more traditional ways (Poster campaign, trailer in cinemas)
Older audience are more likely to see the trailer at the cinema and less likely to search for it on the internet
Effect of individual producers-Ken Loach
Repeatedly secure funding for social realist films due to his significance as a practitioner in British and global cinema
Well-known and successful figure in the UK and Europe
Ken Loach’s work
Not mainstream, challenging mainstream opinions
Pre-existing Loach fans or audience are eager to watch his films and this gives him the licence to make films that might not have much financial profit
Marketing
Establish the status and reputation of film-Positive critical comments on the poster, reference to the Palme d’Or award in the trailer
Potential audience
People who have political and social awareness in the UK as the trailer explores specific governmental policy
Only specific ‘star’ is Loach, sits within the niche of social realism and candidates
