Assassin’s Creed Franchise

Question 1

Liberation

Answer 1

Part of ACF
Highly popular, big, pre-sold audience

Ubisoft is the publisher of the video game
A large global company-Powerful and lots of resources
Lots of money for marketing

Question 2

Marketing

Answer 2

Promo for TV-Gameplay footage
Essential as people would like to see what the game is like

Variety of posters-Similar poses and intertextual references to other Assassin’s Creed games (Similar genres)

Pre-sold fans would have recognise it and draw them into the game

Question 3

PS Vita

Answer 3

Handheld console, new at the time
Small choice of games that were available
Increased demand for both the game and the console
Increasing popular as a kind of technology

Question 4

A female playable main character-Aveline

Answer 4

Unusual that she was mixed raced

Question 5

Women

Answer 5

Usually underrepresented or represented in stereotypical ways (Sexualised and objectified)

Question 6

Aveline

Answer 6

Strong and powerful
The one who does all the killing and fighting
Unique selling point for audience

Question 7

Use of social media

Answer 7

A range of videos on YouTube
Target people who spends a lot of time online
Gameplay tips and hints on how to play
Social media used to attract global audience online

Question 8

Regulation

Answer 8

Download the game via Xbox arcade, PlayStation store, Steam
New technologies of digital distribution has made the regulation of video games very difficult
Easier for underaged people to get hold of the game
PEGI rating system: 18 certificate
A lot of violence in the game

Question 9

Social interaction

Answer 9

PS Vita: Online WiFi capability
Play games with their friends

Question 10

Target audience

Answer 10

People with an interest in historical topics due to the slavery context
Mixed race or ethnic minority
More educated people who are interested in in politics and historical events