Black Panther

Question 1

Production context

Answer 1

17th film in the ‘Marvel Cinematic Universe’
Highest-grossing film franchise

Question 2

Directed by

Answer 2

Ryan Coogler

Question 3

Released in

Answer 3

February 2018

Question 4

Produced by

Answer 4

Marvel Studios, a famous comic book brand that is also a subsidiary of the Walt Disney Company

Question 5

Results

Answer 5

Extremely successful as they broke records for the highest opening weekend in the USA, and also performed well globally
Grossed well over $1 billion worldwide, with 48% in non-US countries

Question 6

Awards

Answer 6

One of the only superhero films to be nominated for a ‘Best Picture’ Academy Award
Won 3 Oscars for Costume, Production Design and Original Soundtrack

Question 7

Marvel Studios and Disney

Answer 7

Both the film’s distributor, where Marvel Studios is a subsidiary of Disney, which means it’s vertical integration

Question 8

Vertical integration

Answer 8

Where one organisation owns more than 1 stage of the industrial process (Production, distribution and circulation) of media product creation

Question 9

360 marketing

Answer 9

Make the film into a ‘Cultural event’ across a variety of media ad platforms and raising profile from being just another ‘superhero’ film into something more politically resonant

Question 10

Brand Association deals

Answer 10

Target a diverse audience, appeal to a different spectator than other Marvel films
- Hasbro toys
- Lexus cars
- Universal Music

Question 11

Synergy

Answer 11

Teaser trailers were shown between NBA games and a special collaboration with Lexus called ‘Long Live The King’ was shown during the Super Bowl

Question 12

Crowd-funding projects

Answer 12

Buy under-privileged children a ticket won support from celebrities
The film was released during Black History Month to add another political element to the
The costume, hair, make-up for the stars suggest Black history
Production designers all gave detailed interviews about how the film celebrates African culture

Question 13

New York Fashion Week

Answer 13

‘Welcome to Wakanda’ catwalk show

Question 14

Trailer

Answer 14

Utilise the prestige and reputation of the studio
High value production budget with overwhelming computer graphics and cast
Amazing CGI effects, or even the amazing set designs
Diversity that pervious Marvel films didn’t have-Vast amount of African culture

Question 15

Posters

Answer 15

Dynamic and action-oriented design
Black Panther as central image
Bold colours, especially deep purple associated with Wakanda, ensemble cast showcased, highlighting diversity and power

Question 16

Regulation-BBFC (British Board of Film Classification)

Answer 16

Provide child and family the guidance that are needed to help them choose what is right for them and what to avoid

Question 17

Black Panther-12a certificate

Answer 17

Material that is not generally suitable for children aged under 12, no one younger than 12 can watch a 12a film unless accompanied by an adult

Question 18

3 details for Black Panther Violence

Answer 18

Violence: Battles with swords, spears, guns and fantastical weapons, includes slashes, stabs and hand-to-hand combat
Injury detail: Injuries are seen briefly and without strong detail
Language: A character gives a middle-finger gesture, use of mild bad language (‘shit’), and milder terms (‘hell’)

Question 19

Teaser trailer

Answer 19

Released in June 2017
Reached 89 million views on YouTube within 24 hours

Question 20

Black Panther

Answer 20

Most-tweeted about film of 2018
More than 5 million tweets globally

Question 21

Most-tweeted about film ever

Answer 21

35 million tweets in March 2018