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Media Studies Paper 1 > Theorist-Media Language > Flashcards

Theorist-Media Language Flashcards

1
Q

Roland Barthes-Semiotics

A

Media products are decoded by their readers in 2 ways, both denotative reading and connotative reading

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2
Q

Denotative reading

A

Readers recognise the literal or physical content

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3
Q

Connotative reading

A

A deeper understanding of the text including emotional, symbolic or ideological significance

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4
Q

Enigma codes

A

Construct moments of mystery and intrigue for the readers

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5
Q

Action codes

A

Build interest or suspense which show that ‘something is about to happen’

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6
Q

Semantic codes

A

Understanding the messaging to have an extra layer of meaning or a hidden meaning

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7
Q

Symbolic codes

A

Any repeated symbol that conveys a deeper meaning

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8
Q

Symbolic codes

A

Any repeated symbol that conveys a deeper meaning

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9
Q

Cultural codes

A

Refer to material from beyond the text and relies on our wider knowledge of culture, might refer to proverbs, idioms, historical or scientific ideas or knowledge

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10
Q

Levi Strauss-Binary opposition

A

Texts can best be understood through an examination of their underlying structure

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11
Q

Meaning

A

Dependent upon pairs of oppositions

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12
Q

Binary oppositions

A

Have particular ideological significance

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13
Q

Tzvetan Todorov-Narratology

A

All narratives share a basic structure that involves a movement from one state of equilibrium to another

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14
Q

2 states of equilibrium

A

Separated by a period of imbalance or disequilibrium

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15
Q

Narratives

A

Have particular ideological significance

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16
Q

Steve Neale-Genre theory

A

Genres may be dominated by by repetition, but are also marked by difference, variation and change

17
Q

Genres

A

Change, develop and vary, as they borrow from and overlap with one another

18
Q

Genres

A

Exist within specific economic, institutional and industrial contexts

19
Q

Jean Baudrillard-Postmodernism

A

In postmodernism culture the boundaries between the ‘real’ world and the world or media have collapsed and that it’s no longer possible to distinguish between reality and simulation

20
Q

Postmodern age

A

We are immersed in a. World f images which no longer refer to anything ‘real’

21
Q

Media images

A

More ‘real’ than reality they supposedly represent

Media Studies Paper 1 (15 decks)

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