Theorist-Representation Flashcards
Stuart Hall-Representation theory
Presentation is the production of meaning through language
Relationship between concepts and signs
Governed by codes
Stereotyping
A form of representation which reduces people to a few simple characteristics or traits
Stereotyping
Tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’
David Gauntlett-Identity theory
The media provide us with ‘tools’ or resources that we use to construct our identities
Media in the past
Convey singular, straight forward messages about ideal Ypres of male and female identities
Media today
More diverse range of stars, icons and characters
Van zoonen=Feminist theory
Gender is constructed through discourse, and that its meaning varies according to cultural and historical context
Display of women’s bodies
Objects to be looked at is a core element of western patriarchal culture
Visual and narrative codes
Used to construct the male body as spectacle differ from those used to objectify the female
Bell Hooks-Feminist theory
Feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination
Feminism
A political commitment rather than a lifestyle choice
Race and class
Determine the extent to which individuals are exploited, discriminated against or oppressed
Judith Butler-gender performativity
Identity is performativey constructed by the very ‘expressions’ that are said to be its results
Gender identity
No gender identity behind the expressions of gender
