How information is recieved and stored Flashcards
Can information be processed if it is not sensed?
No
What is sensory memory?
Brief memory of sensory info
What does emotion research show?
Emotions are probably not located in the body, or the brain (no specific brain parts that fire during emotions)? Research is constantly changing. And emotions are caused by our thinking (researcher who believed emotions are all up to us, bc it’s controlled by thinking).
What does soc cog research show?
Though ppl think we’re in control of our thinking, we’re not always. Primes, automatisms, affect our thinking.
What captures attention most?
Direct gazes, as opposed to averted. But w averted gazes, ppl tend to look to see what they’re looking at.
What is pareidolia?
Percieving a familiar pattern where none exists, often faces (like seeing animals in clouds). We’re wired to look at faces.
How does face perception work?
Facial rec. is a global process, we analyze the whole face. Feature oriented processing of a face undermines recog, eg verbally describing a bank robber interferes w recog. in a line up.
What happens soon after seeing a face?
In 100-200 msecs, face, race gender AND trait inferences.
What happens after electrical stim. of human fusiform face (part of the brain)?
Perception of faces change completely “you looked like a totally different person just in the face, like someone I might have known in the past, your face morphed, only face changed”
Why the gaze?
Evolved bc of predators. Also sign of attraction or aggressive approach, depending on type of stare. B4 4 months infants respond to head direction, after the gaze.
Emotions and gaze
W anger and joy, emotions are percieved to be intensified through direct gaze (stronger reactions), but not fear or sadness.
Baby faces
Elicits caregiving and nurturing, decreases aggressive response. BBfaced soldiers recieved more medals, black bbfaced CEOs earn more (not white tho), in court bbfaces more likely to be acquited in cases of intentional actions. Women less attracted to bbfaces, especially for longer term relationships. BBfaced men
Visual salience
state or quality of an item that stands out relative to neighboring items, mainly automatic (orange amongst apples). Bottom up process (senses inform brain, rather than brain informing senses)
what makes social salience?
Novelty (race, age, newcomer etc), figural (bright, moving, complex), unusual behavior, goal relevant (date, boss), dominating visually, being instructed to observe the person, ppl who are more salient generally seen as more attractive (feelings amplified).
consequences of social salience
leads to causal inferences, ppl who are more salient generally seen as more attractive (exaggerates evaluations in neg and pos directions), stimulates org. of impressions, more dispositional attributions, NO reliable effect on speed of memory recall
