Heaven Flashcards
When was the music video for Heaven released?
22nd July 2011
How many views does the music video have (as of 2024)?
25 million
Who directed the music video?
Jake Nava, a high-profile director who has worked previously with Beyonce and Kanye West
What 3 types of editing techniques are used within the music video?
Montage editing
Fragmentary editing
Elliptical editing
Creates out of focus glimpses and disrupted narrative, the audience must use their imagination to piece shots together
What 8 key areas of media language should we analyse when looking at music videos?
Camera shots/angles/movement
Editing (cuts, transitions)
Sound (diegetic, non-diegetic)
Narrative structure
Representations (CAGEDS)
Themes
Messages
Values
What do the shots of Sande surrounded by pink flowers and nature connote?
Purity, new beginnings
What genre of music video is Heaven?
Performance-based music video
Why was the success of Heaven’s music video important for Sande?
Heaven was Sande’s debut single and the music video was used to promote her star quality/the song
It was crucial for Sande’s image to appeal to a wide audience to ensure her success
How did Heaven lead to Sande’s rapid rise to fame?
The song/debut album (Our Version of Events) was critically and commercially successful making it one of the best selling albums of 2012
Which iconic places did Sande perform at after the release of Heaven?
The White House and the 2012 London Olympics
How is Sande represented within the music video?
As glamorous (wearing makeup, hair styled, modest outfit, gold jewellery) but not objectified/sexualised, which establishes her star quality
As confident, dominant and strong through the use of low angle shots
How is religious imagery/Catholic iconography used within the music video?
Shots of Sande and a Middle-Eastern man singing up at the sky, eyes closed, hands stretched upwards or holding hands together all represent religion and praying to God up in heaven
A shot of a girl standing against a wall with angel wings graffiti
A shot of a hanging cross pendant/rosary beads
A shot of a young man with angel wings tattooed on his back
A shot of an angel gravestone
A shot of a Virgin Mary figurine
What is the meaning behind the song, according to Sande?
The song is about what it means to be good in this day and age, keeping your heart clean, and the juxtaposing idea of having a “clean” vs a “dirty” heart
What 6 themes are included within the song/music video?
Themes of religion, forgiveness, innocence, drug use, social realism, coexistence of a “good” and “bad” side of London
What binary opposites are included within the music video?
“Clean” vs “dirty” heart
Moral vs immoral
Downbeat, sombre lyrics vs upbeat rhythm
Happiness vs sadness
Innocence vs grittiness
Temptation vs redemption
Purity and innocence of childhood juxtaposed with the grittiness of East London