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Media Studies > Film > Flashcards

Film Flashcards

1
Q

When was the first Jungle Book released?

A

1967

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2
Q

Who directed Jungle Book 1967?

A

Wolfgang Reitherman

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3
Q

What is the age rating for Jungle Book 1967?

A

U (universal)

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4
Q

Who produced Jungle Book 1967?

A

Walt Disney Productions (owned by Disney)

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5
Q

Who distributed Jungle Book 1967?

A

Buena Vista Distribution (owned by Disney)

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6
Q

What technology was used to create Jungle Book 1967?

A

Hand drawn, stop-frame animation

Some backgrounds were hand-painted except for a waterfall scene which was a photo of Angel Falls in Venezuela

Created on analogue celluloid film

Multiplane camera used to create depth and give a 3D effect; multiple layers of cells fixed onto pegs could be used for one scene (as much as 7 at once)

xerography (similar to photocopying) was used to transfer drawings onto light-sensitive aluminium plates which were then transferred onto the cells (this prevented them from having to hand-draw frames each time) (animators drew using thick black lines as thin lines would not be picked up by the copying process)

Technicolor productions were used in order to create vivid colour on screen

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7
Q

What was the budget and box office for Jungle Book 1967?

A

Budget $4 million and box office $378 million

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8
Q

Political contexts of Jungle Book 1967

A

Walt Disney’s conservative, right-wing views affected the representations within the film. He ignored the importance of the Black Civil Rights Movement during the 60s, and within the film he compared Black jazz music to the apish behaviour of King Louie (an orangutan). This unfortunately reinforced negative racial stereotypes of Black people.

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9
Q

Economic contexts of Jungle Book 1967

A

Box office $378 million

Budget $4 million

It was released on VHS in 1991 and DVD in 2007 which increased revenue

Today it is available for digital download on iTunes, Amazon Video and Google Play, and is available on the streaming platform Disney+

Disney was vertically integrated with Buena Vista Distribution meaning they didn’t have to consult another company to distribute the film, and therefore all profits went to Disney

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10
Q

Historical contexts of Jungle Book 1967

A

Vietnam War, Cold War, Civil Rights Movement

In order to uplift spirits during these negative times, Walt Disney decided to adapt the darker themes within Kipling’s original 1894 “Jungle Book” story into a light-hearted, fun, family friendly story. Whilst the film ends with Mowgli meeting a girl and following her to the Man-Village to live happily ever after, the book ends on a darker note with Mowgli sadly realising that he has no home; he doesn’t belong in the Man-Village or the Jungle.

Walt Disney death in 1966

Unlike previous films, Walt Disney became very invested and involved in the production of the Jungle Book as he was afraid of the film doing bad financially (like the Sword in the Stone 1963). He casted famous voice actors (e.g. comedian Phil Harris who voiced Baloo) and was responsible for the positive adaptation of the originally dark book. Without his direct influences the film may not have been as successful as it was. After his death, the producers wanted to create the best film in order to live up to his expectations.

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11
Q

How did Disney maintain their audience in 1967?

A

Disney marketed their products as family-friendly in order to appeal to a wide audience

Disney produced and distributed their products from within the company which created a sense of authenticity and secured the audience’s brand loyalty (Disney stamp of authenticity)

Disney was a master of synergy as they also ran a character merchandising department alongside their film studios

Disney opened Disneyland California in 1955 which is another example of synergy, they also created a weekly show on the channel ABC which promoted the theme park

More examples of synergy include Jungle Book 2 Happy Meal toys and a Jungle Book video game for Sega and PC in the 1990s

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12
Q

When was the second Jungle Book released?

A

2016

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13
Q

Who produced Jungle Book 2016?

A

Walt Disney Pictures

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14
Q

What is the age rating for Jungle Book 2016?

A

PG for mild threat

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15
Q

Who distributed Jungle Book 2016?

A

Walt Disney Studios Motion Pictures

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16
Q

Who directed Jungle Book 2016?

A

Jon Favreau

17
Q

What technology was used to create Jungle Book 2016?

A

CGI (computer generated imagery); the animals were created digitally post-production

Film sets were built virtually using previsualization/previz

Motion capture with bluescreen technology

MPC (Moving Picture Company) in London helped by allowing producers to use their cutting-edge technology

Technicolor productions were used in order to create vivid colour on screen

The intro and outro of the film use analogue technique which pays homage to the original 1967 film

18
Q

What was the budget and box office for Jungle Book 2016?

A

Budget $175-177 million and box office $966.6 million

19
Q

Historical contexts of Jungle Book 2016

A

US Presidential Election; Donald Trump elected as president

This event caused a lot of uproar and divide between communities both inside and outside the US, therefore the film could act as a way for audiences to escape from the negativities of life and enjoy an action-packed story instead

20
Q

Production contexts of Jungle Book 2016

A

The film was more inspired by Kipling’s original book than JB67, as it includes more sinister themes and more intense action scenes

The producers took inspiration from 1942’s Bambi on how to balance danger, humour and emotion without scaring away a younger audience

The animals were deliberately created with a more realistic look in order to attract older audiences

The film included some original music from JB67 as the producers had access to Disney’s archives

21
Q

How did Disney maintain and grow their audience in 2016?

A

The film appealed to a new generation (teenagers and children) whilst also appealing to the older generation who were already familiar with the Jungle Book (the parents) who were interested to see the story reimagined

Social media was used in order to promote the film and Jungle Book accounts were created on Twitter and Facebook. These accounts would post trailers, teasers and behind the scenes videos/photos in the upcoming months to the release of the film. This appealed to a tech-savvy audience of teenagers and young adults who kept up to date with the social media accounts.

An interactive movie poster and special filters were uploaded to Snapchat to interest modern audiences

The film was shown in 3D which interested audiences who enjoy being immersed in the action

The increase in action scenes and the use of extensive technology appealed to a male audience who were interested in the cutting-edge technology

Merchandise was released online and in-store such as toys and clothing

Disney licensed popular designer Kenzo to design a limited edition clothing line using Jungle Book original drawings which caught the attention of audience members that were interested in fashion

22
Q

Economic contexts of Jungle Book 2016

A

$175-177 million budget

grossed over $966 million making it the 5th highest grossing film of 2016

Disney earned more at the box office in 2016 than any of the other Big 6 companies

film was released in 70 countries at different times to battle competition and depending on school holiday dates (e.g. on April 8 in India which was the same day as Indian New Year, meaning it was a holiday and people were free to go see the film) in order to ensure that the most amount of people could watch it on release (globalisation)

23
Q

Who is the regulator for films?

A

BBFC (British Board of Film Classification)

24
Q

How long did JB67 take to produce?

A

4 years

25
Q

How long was the JB67 trailer?

A

3 and a half minutes (considered very long!)

26
Q

In what ways was JB67 marketed/distributed?

A
  • newspapers
  • word of mouth
  • hand drawn posters
  • 3 and a half min trailer
27
Q

What films were part of Disney’s “golden age”?

A

Snow White

Bambi

Dumbo

Pinocchio

28
Q

When was Rudyard Kipling’s original Jungle Book released?

A

1894

29
Q

In what year was Walt Disney’s death?

A

1966

Media Studies (20 decks)

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