HC 3 Flashcards
Why health promotion at the worksite?
Lifestyles are connected with mortality & morbidity, and:
- absenteeism
- healthcare costs
- productivity
Absenteeism
regularly staying away from work/school with no reason
Risk of smokers on the worksite
- a higher absence frequency + larger costs due to absenteeism/disability
Risks overweight employees
- higher risk of work disability
- higher rate of absenteeism (obesitas)
employees who exercise are … often absent, and their absence spells are …
- less
2. shorter
Return on investment: if you invest in HP programs, what do you get back?
Reasons to introduce HP:
- keep employees healthy
- part of the business culture
- reduces indirect costs of health failure
- moral responsibility
- project a favorable corporate image
- Improve employee morale and job satisfaction
3 response types:
- proactive: more in control (in advance to influence)
- pro-potentially reactive
- reactive: waiting for something to happen before responding
Live for life (Johnson & Johnson)
Mission: provide direction & resources to employees and families, that will result in healthier lifestyles
Goal: cost containment (kosten beperken ziekte/gezondheid werknemers, te duur!)
Screening, consultation & feedback
They induced fear, were confrontational about their message BUT offered people immediate help (courses & (self-help) materials)
They supported the health/lifestyle changes of their employees by taking environmental measures (smoking policy, food in canteen)
60% of employees participated & good results after 1-2 years
Stay Well program (Control Data Corporation)
Used socio-cultural processes: they integrated the informal leaders/volunteers from te company in the program –> they spread the word + are key figures, other follow quicker (action teams)
^ So, they tried to match the program to the working social environment
They changed the working environment into a healthy lifestyle supportive environment
They created support groups (for fallbacks, relapses & difficult moments)
Organizational perspective on health promotion & Public health perspective on health promotion:
In order to reduce some chronic diseases in society (prevalence of diseases) you can use the workplace as the contact to intervene and to promote healthy lifestyle changes
Working Well trial
Decrease cancer (prevention).
Change diet & smoking cessation.
Participatory strategy: involve employees themselves in the implementation, how can we best implement this is YOUR organization
Target individuals AND the worksite environment
Public health perspective
reduce prevalence of diseases amongst people
Organizational perspective on health promotion
increase healthy lifestyles & reduce risk factors in the employee population
Advantages health promotion on the worksite
- large population
- convenience target population
- stability of population
- social context
- availability organizational structure
- possibility to intervene at different levels (individual-organization-environmental)
Effectiveness WHP programs, 2 crucial elements
- reach/participation rate
2. effectiveness in creating behavioral change