Global Media culture - contemp Flashcards
This played a vital role in enhancing globalization as it is linked societies closer with the exchange of ideas.
INTERNATIONAL MASS MEDIA
THREE MAJOR ANALYTICAL PRESPECTIVES OF MEDIA GLOBALIZATION
C C N
CULTURAL IMPERIALISM THEORY
CULTURAL HYBRIDITY AND GLOCALIZATION
NETWORK SOCIETY AND DIGITAL MEDIA
This theory pertains to the dominance of western media conglomerates within the global media landscape perpetuates cultural homogenization and power imbalances between north and south.
CULTURAL IMPERIALISM THEORY
Western media products leads to marginalized local cultures and erosion of cultural diversity. What theory is stated?
CULTURAL IMPERIALISM THEORY
Examples of cultural imperialism theory?
starbucks, mcdonalds, etc.
This analytical perspective of media, emphasizes the dynamic and interactive nature of global media cultures
CULTURE HYBRIDITY AND GLOCALIZATION
——— is termed by ——— , further emphasizes the localization of global media products, where cultural elements are selectively adapted to suit local taste and preferences.
Glocalization by robinson 1995
examples of glocalization
mcdonald different menus
alterations of adaptations
etc.
This major analythical perspective of media, emphasizes the role of digital technologies in transforming the media landscape and facilitating the globalizaton of the media.
NETWORK SOCIETY AND DIGITAL MEDIA
Who stated this, he describe the media as “a means of conveying something such as channel of communication”
Jack Lule 2014
Who state this, “the medium is the message” and that different medium simultaneously extend and amputate human senses
MCLUHAN
Globalization and media production components
T M
Transnational media conglomerates
Media localization and cross-cultural production
Which globalization adn media production component, globalization has led to the consolidation of media ownership, with a few transnational media conglomerates exerting significant control over the global media landscape.
Transnational media conglomerates
Multiple channels but one ownership, what is stated?
transnational media conglomerates
example of transnational media conglomerates
DISNEY- ABC, ESPN, PIXAR MIRAMAX
NEWS CORP- FOX, WALL STREET JOURNAL, NEW YORK POST
ETC.
This globalization and media production, globalization has also facilitated cross-cultural media production and collaboration.
MEDIA LOCALIZATION AND CROSS CULTURAL PRODUCTION
EXAMPLES OF MEDIA LOCALIZATION AND-CROSS CULTURAL PRODUCTION
DISNEY PHILIPPINES
HISTORY CHANNEL PHILIPPINES
CNN PHILIPPINES
This marked the prominence of the models of development through mass media and the free flow of information, particularly under the leadership of the united states
post world war 2
Who stated this, “The task of the mass media information and the “new media” of education is to spede and ease the long, slow social transformation required for economic development and in particular, to speed and smooth the task of mobilizing human resources behind the national effort”
Wilbur schramm 1964
Who stated this, media’s role is to speed or ease the mode of communication
wilbur schramm 1964
He emphasized the importance of empathy stating that “as people are more exposed to media, the greater is their capacity to imagine themselves as strange persons in strange situations, planets and time than people did in any previous historical epoch”
David lerner 1958
Whenever we watch , we tend to feel the emotion and put ourselves the their shoes, who stated this?
David lerner 1958
He resonates that the role of printed communication and capitlism in instilling nationalism and the sense of belongingness among people who do not know each other, by creating imagined communities.
Benedict anderson 1983
Imagined communities- kpop fandom, enthusiats. Who stated this?
Benedict Anderson 1983