Global marketing

Question 2

Marketing

Answer 2

the process of promoting, advertising + selling products or services

Question 3

Global market

Answer 3

views the world as one single market and creates products that fit the various regional marketplaces
* Develops a recognisable ‘brand’ and emloys one marketing strategy to advertise the product to costumers all over the world
* Ultimate goal is to sell the same product, the same way everywhere

Question 4

Glocalisation

Answer 4

the production of a global good that is adapted to a local market
e.g. Coca-cola tasting the same all over the world, but only tweaking their packaging

Question 5

Glocalisation: Walmart in China

Answer 5

• Walmart entered China in 1996
• They provided Chinese customers with a vegetable section, double the size of the one in America
• A billion new costumers, widening their global market ensuring it can survive overseas
• Provides job’s for the Chinese employers and it helps boost their economy