G543 - Media Campaigns - Keating Et Al

Question 0

What method was used?

Answer 0

Self-report

Question 1

What was the aim?

Answer 1

To assess the extent to which a mass media campaign resulted in increased awareness and prevention of HIV/AIDS

Question 2

How many participants were there and what age group?

Answer 2

3278 aged 15-49 from three Nigerian States.

Question 3

What percentage of the participants were married?

Answer 3

60%

Question 4

What type of sampling was used?

Answer 4

Stratified random sampling

Question 5

How were the participants interviewed?

Answer 5

Using a questionnaire

Question 6

What info was included in the questions?

Answer 6

Family planning, sexual activity and exposure to media campaigns

Question 7

What type of things were they asked if they had seen certain campaigns through?

Answer 7

Radio, TV, newspapers, health clinics.

Question 8

What were the three closed questions asked?

Answer 8

1) Have you ever talked with a partner about ways to prevent getting HIV?
2) Can people reduce their chances of getting the AIDS virus by using a condom every time they have sex?
3) did you use a condom during your last sexual encounter?

Question 9

Exposure to media campaigns was what?

Answer 9

High

Question 10

Those who were exposed were…

Answer 10

??

Question 11

What were the participants twice as likely to know after exposure?

Answer 11

That condom use reduces the risk of HIV infection

Question 12

What did vision have no effect on?

Answer 12

Condom use during the last sexual intercourse.

Question 13

What did Keating et al conclude VISION increased?

Answer 13

Awareness and communication of HIV/AIDS

Question 14

What did increased knowledge have no effect on?

Answer 14

Condom use

Question 15

What should be included in future campaigns?

Answer 15

Practical advice about how to obtain condoms.